Media Companies To Track Their Content Throughout The Internet With Digital Watermarking Technology

Has Digimarc developed the "Content Cookie"?

The Nielsen Company and Digimarc Corporation are launching a new digital service that will monitor and manage media content on the web.

This new service will allow media companies to track their content throughout the Internet by using digital watermarking technology.

The revolutionary technology will allow publishing companies, peer-to-peer services, social networks and other content generated sites to manage and report the online media streams. The service will also be able to track how the content is viewed and shared.

The service will begin monitoring the distribution of TV content on the Internet by the third quarter of 2008.

In October, YouTube announced a similar project that would see the video sharing site and content companies work together to fingerprint and then remove unlicensed material