Thursday, May 01, 2008
Apple One Step Closer To Physical World Connection Domination
Apple one step closer to a mobile marketing powerhouse.
The big story here isn't that an airport scanner resolved a 2d bar code on an iPhone.
The big picture is that the iPhone with an iTunes browser represent the opportunity to connect the physical world with the Net using a mobile device that has an established billing platform. Powerful.
iPhone As Electronic Boarding Pass
Gerald Buckley tells how he was allowed to board an American Airlines flight from San Antonio to Dallas by having the gate agent scan the bar code of the ticket on a PDF displayed on his iPhone (this is an addition to the TSA official verifying a paper boarding pass).
A couple years ago I said that Apple could turn into a mobile marketing and mcommerce powerhouse if they introduced an iPod cell phone. (Who knew about the iPhone then).
Apple could provide the billing platform for all types of mobile content (songs, coupons, tickets etc).....and yes airplane tickets.
How could it be so powerful?
Billing method is already resolved, and the iTunes platform is so easy to use.
Think about it. Go to iTunes, download a ticket for Jimmey Buffet concert and get a 2d code, barcode on your iPod or iPhone. The billing is ALREADY IN PLACE and you just wave your iPod or iPhone at the door.
Did you ever consider what would happen if Apple introduced an iTunes browser?
When Apple introduces a mobile bar code scanning application on the iPhone, they will become a mobile marketing powerhouse.
Some other ponderings about Apple and physical world connection possibilities.