Monday, May 12, 2008
What Does The Next Google Look LIke?
Google is so big for consumers and advertisers because they are great at delivering targeted ads along side randomly desired content on the Internet. What if there was an application that could do that on the TV.
Time shifted viewing and the TiVo (DVR) are disrupting TV viewing. More eyeballs leave TV, advertisers need a dynamic service for digital video recorders (dvrs).
The NY Times asks With TiVo and the Web, what is prime time?
there has been a sharp increase in time-shifting
Some of the six million (drop in recorded viewers) are still watching, but on their own terms, thanks to TiVos and other digital video recorders, streaming video on the Internet, and cable video on demand offerings. So while overall usage of television is steady, the linear broadcasts favored by advertisers are in decline.
Dan Tynan from PC World listed "time shifted viewing + digital video recorder" as one of his top 10 Disruptive Technology Combinations.
To quote the CEO of the Next Google.
" the ability to report actual anonymous second-by-second program and advertising audience viewership data from tens of millions of set top boxes (STB)s represents a huge technological and informational leap from today's television measurement standard"
What does the Next Google look like?
The most powerful Google Analytics machine sits in your house and is the Next Google.
The Next Google will be able to collect data, second-by-second, from all services/devices connected to the broadband pipe and deliver relevant dynamic advertising to ANY display
The Next Google is able to dynamic targeted advertising while desired content is being delivered regardless of the device or time watched.
The Next Google will be able to analyze all content coming in and out of our "pipe", from ALL devices, whether it is used actively or passively and deliver targeted ads to all devices connected to this pipe.
Do you know who does all of this?