Tuesday, May 20, 2008
Could Eyeballs And Advertising Be Shifting Back To The TV?....Who Wins, Who Loses?
A subtle transformation is taking place.
The company or service that is able to monitor all of your broadband pipe activity, and deliver dynamic ads to any device connected to it, is your Next Google
The same day Netflix announces a set-top box for digital downloads, Comcast announces an investment in a startup that delivers high-definition video using file-sharing techniques.
The big news yesterday, in my opinion, is that cable operators can now get aggregated census level on demand television data.
The ability to quickly process and report on more than 36 billion transactions annually from thousands of different sources in near-real time, provide cable operators and advertisers with very powerful tools.
The ability to collect data, second-by-second, from all services/devices connected to a broadband pipe and deliver relevant dynamic advertising to ANY display is the holy grail for Internet advertising.