Friday, January 15, 2010
Procter Gamble...The First Of Many To Make The Shift Online?
From Yahoo News P&G Floats Selling Own Products Online
The biggest impact I see is retail pricing.
Is P&G "outAmazoning" Amazon?
Procter & Gamble Co plans to introduce its own website this month to sell goods directly to consumers and to work on improving its relationships with established online retailers such as Wal-Mart Stores Inc and Amazon.com Inc.
P&G's "eStore" will be owned and operated by e-commerce service provider PFSweb Inc, which will control prices, promotion, and distribution. Only U.S. shoppers will be able to buy the products.
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