Thursday, September 15, 2011

Amazon Versus Apple..Which Offers Greater Upside?

Many people mocked Jeff Bezos and his Internet vision, heck he even looks and acts kind of funny. However, this November he will be regarded as a visionary.

Amazon created a one stop ecommerce shop for any type of merchandise and made it simple to buy with their one click technology. They opted to stay away from the music side and focus on books with the Kindle (hardware).

The ad supported version of Kindle, when idle, will display the Amazon Local Deals. Amazon found a way to "push" these I the only tired of getting endless groupon type emails?

So Amazon is really the first group buying player with their own piece of hardware..sorry Groupon you can't compete with this. Amazon already knows my billing info and I can easily one click to buy the latest deal.

If Amazon's Local Deals is anything like their Kindle Content, or Selling Platform, they just created one of the most effective ways for a small business to broadcast their daily deal.

I wouldnt be surprised to see Amazon create a secondary market for group deals too.

Now Amazon will be launching their own tablet, the Amazon Tablet for $250 Kindle Fire for $199 (and it's on pace to outsell the iPad and iPad2) in may not kill the iPad sales, but it will sure take a good chunk of their marketshare away.

Amazon is valued at $100B, approximately one third of Apple's $300B.

Apple has done a fantastic job of selling digital content and hardware that supports it..but here's what they missed.

Four years ago I said that Apple needed to find a way to diversify the content/merchandise offered on iTunes. They have a one click purchase portal and use it for more than digital content.

Which company do you think offers greater upside?

The tool that turned $10,000 into $2,800,000 in 2 years.

1 comment:

Anonymous said...

I think they are both in very good positions. Apple also has profitable retail locations where things can be tried. If they wanted to shift more physical merchandise they probably could.