Tuesday, September 27, 2011
Here's How To Make A Group Buying Campaign Work
Attention all group buying users , there's a reason why group buying campaigns for restaurants fail..the current business model doesnt work.
You can't give away $50 worth of food for $25 UNLESS you have a follow up plan. There is a way to use this cheap advertising and make a group buying campaign kick start your business.
Here's how you make the group buying effort work:
1. When you start your campaign, introduce a new product. It can be a new appetizer, drink or entree. It has to be something NEW for your OLD customers. Surveys show that people lose respect for a merchant that offers a group buying deal. You need to show that you're doing a group buying campaign for a reason OTHER than getting one time traffic. A new product launch does just that.
2. When your customer presents the groupon voucher, have them write their email address on it for a "free weekly drawing for a free meal" (it can be anything), JUST GET THEIR EMAIL ADDRESS. You need to find a way to communicate with this person after they leave the restaurant.
(Here's an idea for an entrepreneur). Create a code that produces the email address on the voucher that gets printed. The merchant will have a mailing list for offers after the campaign is over.
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