Tuesday, September 27, 2011

Here's How To Make A Group Buying Campaign Work

Attention all group buying users , there's a reason why group buying campaigns for restaurants fail..the current business model doesnt work.

You can't give away $50 worth of food for $25 UNLESS you have a follow up plan. There is a way to use this cheap advertising and make a group buying campaign kick start your business.

Here's how you make the group buying effort work:

1. When you start your campaign, introduce a new product. It can be a new appetizer, drink or entree. It has to be something NEW for your OLD customers. Surveys show that people lose respect for a merchant that offers a group buying deal. You need to show that you're doing a group buying campaign for a reason OTHER than getting one time traffic. A new product launch does just that.

2. When your customer presents the groupon voucher, have them write their email address on it for a "free weekly drawing for a free meal" (it can be anything), JUST GET THEIR EMAIL ADDRESS. You need to find a way to communicate with this person after they leave the restaurant.
(Here's an idea for an entrepreneur). Create a code that produces the email address on the voucher that gets printed. The merchant will have a mailing list for offers after the campaign is over.

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1 comment:

Group Buy M said...

My company, Innovate M, offers a turnkey, customizable group buying platform that can be implemented inexpensively and quickly. We are based in the US and the platform is already in use for over a year by a top ten player in the group buying space. You can check out some of the features at http://www.groupbuy-m.com.

We have a number of differentiating features from other solutions based on our experience in the space and can help you with many of the hurdles of getting started including contracts, agreements, obtaining users, etc. Our model is a one time set up fee, optional monthly maintenance, and annual licensing fee. The first two months of maintenance are included in the set up to ensure that you are up and running seamlessly.

Please contact me at rezac@innovate-m.com to find out more.