Thursday, February 23, 2012

"Do Not Track" Should Be "Do Not Read" Too

President Obama and many others are missing the big picture when it comes to privacy. It's more than tracking you when you surf the Net.

The content sent in email or Facebook messages contains far more personal info than your surfing. Yet nobody seems to have a problem that the info in messages can, and is being used to target ads.

Do Not Track should include Do Not Read as well.

When you use a service like Facebook or Gmail the content on or in their service belongs to them, not you.

Take a look at your emails or Facebook messages and ask yourself if you want an advertiser to be reading them..they already are.

Last week a father attacked Target for sending his teenage daughter baby furniture coupons. Target used the girl's credit card info to determine she was pregnant.

Ovum reported that the cell industry lost billions of dollars in revenue due to social messaging applications.

Here's a double whammy soon to be released. A social messaging app that does not share in ANY way the content in the messages. In fact the content can be erased on command.

Cell providers will still continue to lose revenue from limited SMS and services like Facebook will not be able to sell the data in those messages to advertisers. This is definitely a game changer.

Obama promises privacy legislation.
The Obama administration plans to work with Congress to enact legislation to protect peoples' online privacy based on a Consumer Privacy Bill of Rights being unveiled tomorrow.

At the same time, Google, Yahoo, Microsoft, and AOL are committing to work with Do Not Track technology in most major Web browsers so people can stop companies from tracking them as they bounce around the Internet, the administration said in a statement

 Web firms agree to support "Do Not Track"

The new do-not-track button isn't going to stop all Web tracking. The companies have agreed to stop using the data about people's Web browsing habits to customize ads, and have agreed not to use the data for employment, credit, health-care or insurance purposes. But the data can still be used for some purposes such as "market research" and "product development" and can still be obtained by law enforcement officers.

The do-not-track button also wouldn't block companies such as Facebook Inc. from tracking their members through "Like" buttons and other functions

This month is our newsletter, we highlight patented technology,  that eliminates ANY 3rd party from seeing ANY of the content you share with other users over the Net.

Privacy is a wave we highlighted in our book, How To Find Big Stocks. We found (using the tool in the book) several companies with a competitive advantage in this wave.

The tool that turned $10,000 into $2,800,000 in 2 years. Follow Me on Pinterest

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