Monday, February 13, 2012

The "Oil" Of the Digital Age

Privacy is one of the investing trends I have said to watch.

In my book (How To Find Big Stocks), I devote an entire chapter to why privacy (and companies that protect it) will offer some exciting investing opportunities.

Every email, text, picture, Facebook (post/comment/picture) that is transmitted when "send" is stored on a server.

 The average user has 736 pieces of this personal data collected every day, and different service providers retain this information for anywhere between 12 and 60 months.

While that might not make a difference today, it might in the future.

"personal data is the oil of the digital age". 

From NY Times 
Start-Ups Seek to Help Users Put a Price on Their Personal Data

 People have been willing to give away their data while the companies make money. But there is some momentum for the idea that personal data could function as a kind of online currency, to be cashed in directly or exchanged for other items of value.

The tool that turned $10,000 into $2,800,000 in 2 years. Follow Me on Pinterest


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