Thursday, November 01, 2007
Internet Advertising Set To Be Disrupted With Do Not Track List
Internet advertising and the pay per click model could undergo a major transformation.
That hissing noise is the air starting to come out of the Web 2.0 bubble. For an ap and coming "industry" that is basing its business model on advertising, this could be devastating.
Relevant and targeted Internet ads based on Internet traffic monitoring. A delicate balance. Opting out of cookies might lead to more subscription services/sites.
Does the price per click go up drastically because of a reduced number of users?
Will this include both text and video ads?
Would you let a company(s) allow you to track your Internet activity in exchange for other services? Is there another opportunity for Google?
Privacy Groups Seek "Do Not Track List"
A number of privacy groups Wednesday called for creation of a "Do Not Track List" that would prohibit advertisers from tracking consumers' online activities.
The growing popularity of online ads is due in part to the sophisticated technology available to target ads.
Computer users should be notified when their Web surfing is tracked, argue the Consumer Federation of America, the World Privacy Forum and the Center for Democracy and Technology, among other groups in a coalition promoting the idea.
Ari Schwartz, deputy director of CDT, said the do-not-track list would not block ads, but would prevent companies from tracking users' Web behavior.
Rather than burying privacy policies in fine print, companies should disclose them more fully and provide easier ways to opt out, the groups said.
When will we see a "Do Not Spam" list?
Would you sign up for this Do Not Track List?