I posed a question to Pondering Primate readers last week. There's an ingenious form of advertising that is pictured in the October issue of Technology Review magazine that made me do a double-take.
An astute PP reader guessed it... The answer TARGET
Target painted their logo on the top of their store and it is clearly visible when using Google Earth.
A Pondering Primate Possibility, could owners of buildings use the top of their rooftops and sell advertising?
Would this be a way to get free advertising on Google?
the picture Taken with camera phone.
By painting their logo on the top of their stores, TARGET has found a way to get free advertising on one of Google services, Google Earth.
In an age where branding is placing a bigger role in advertising and physical retailers are fighting off online retailers, TARGET has done something so simple that allows them to get their logo on hundreds/thousands of Google searches.
Is this an accident, or creativity at work? I don't know how effective this would be for plane travelers, so I assume they took this opportunity to get their logo exposed with Google.
Instead of searching for Target stores wih Google, Target has visibly "tagged" their locations with their logo on rooftop.
Will Google start to charge for this?
Will other brands discover this great idea and adopt it?
I'm thinking of the Golden Arches, a Big K, auto dealerships, Costco.
It probably makes more sense for retailers, but other industries could follow suit.