Wednesday, March 05, 2008
Goss Testing Cell Phone-To-Print Ad Technology
Could Goss and their mobile codes save the newspaper industry?
Goss International Corp. is putting the finishing touches on software aimed at making it easier for cell phone users to interact with print ads.
The offering, GossRSVP, is based on a two-dimensional barcode that appears in a company’s print advertisement. Consumers use their cell phones to either snap a picture of the code or text-message a request about the specific ad to Goss, which in turn sends back a promotional reward and other marketing information to the user.
GossRSVP also offers a complementary promotions program, MyRSVPrewards.com, which allows advertisers to give out text coupons, additional information about a product or service, directions to retail location and information about daily specials.