I'm surprised it took this long to introduce this. Physical retailers will have to get used to price comparisons AND purchases made from online competitors in their store.
What can physical retailers do in order to provide value?
Until camera phones can scan a barcode, or resolve an image on a book cover, Amazon's TextBuyIt mobile application will disrupt physical book store retailers.
From Fox News Amazon Launches TextBuyIt
In less than a minute and using only text messages, Amazon.com customers can find the product they are looking for and complete a purchase using TextBuyIt.
Simply send a text message to "AMAZON" (262966) with the name of the product, search term or a UPC or ISBN code, and, within seconds, Amazon replies with the product or products that match the search, along with prices.
To buy an item, customers simply reply to the text message by entering the unique single digit number next to the item they want. Customers will then receive a short phone call from Amazon with the final details of their order and asking them to confirm or cancel the purchase.
When customers choose to purchase something for the first time using TextBuyIt, they will be asked for their e-mail address and shipping ZIP code they use for their Amazon.com account. With this information, Amazon uses customers' default settings for payment method, shipping address and shipping speed, including 2-Day shipping for Amazon Prime members.
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