Tuesday, April 29, 2008
Selling The City Using Mobile Barcodes
Manchester Art Gallery and Marketing Manchester are looking at using QR codes to deliver information to visitors and potential clients respectively.
Manchester Art Gallery is trialling the technology, as part of its year-long Revealing Histories: Remembering Slavery gallery trail. It is displaying the codes next to six objects on the trail. Users are taken to a mobile web page with information specifically about that object.
The trial has a couple of months left to run and the gallery is still in the process of evaluating how it might use QR codes in the future. So far Wetterberg says the response has been very positive. The gallery is also looking at using QR codes to capture visitor feedback and as a wider marketing tool. Meanwhile, Marketing Manchester is in talks with online marketing company Brand Attention about running its own three-month trial, which would start in July