Wednesday, June 27, 2007
Apple's iPhone...Could They Introduce An iTunes Browser And Create An ECommerce Powerhouse?
The Apple iPhone arrival is almost here.
I thought it would be a good time to jot down some ponderings about what the iPhone could provide for mobile marketing and Physical World Connection.
In my opinion, it's not the phone itself that will be a huge success, it's that Apple is tying in their iTunes platform (PC) with a mobile device.
The iPhone could be "the" universal remote control that ties in a website for control and further review.
If Apple can make it as easy to interlink a mobile phone and a PC (like they do with iTunes and an iPod), they could become a mobile marketing and mobile commerce powerhouse .
A user with an iPhone interacts with the physical world, outside of the PC world. (mcommerce, barcodes, text messages, maps, alerts, phone calls etc). They "dock" their iPhone into their PC and pass/store their mobile world activity into the iTunes platform.
Your Physical World Connection activity (mobile phone) can now be presented on the iTunes platform creating exciting opportunities.
This product/service could be a mobile marketer's dream.
Outside of the phone itself, why could Apple become a mobile marketing powerhouse?
Ecommerce billing method is already resolved with iTunes, and the platform is so easy to use.
I am already thinking of the link the iPhone could provide with TV and Internet advertising. It's not hard to see how the iPhone could be a universal "remote".
Remember, more shows are offering to sell episodes thru iTunes.
Bring your iPhone home and upload/download activity (surfing, text, email pictures, calls) and content to your PC. Advertiser can place relevant ads.
Keep a record of your text messages, and all of those links sent via text that you couldn't really open using your mobile. Advertisers place ads next to relevant text messages.
So will Apple introduce an iTunes browser and complete the circle?
I see an iTunes browser that allows a user to search, buy and "work" with the activity generated on the iPhone. Also an iTunes browser will allow ecommerce to be facilitated easier (billing platform) with other merchants. Pay with iTunes or iBill.
Apple can start selling tickets (movie, airline) through the iTunes platform. A barcode can be sent to the phone and presented at the door.
The pictures taken with phone are uploaded to the PC for numerous interactive and advertising options.
Apple has already started to use QR codes in their advertising too. All of those 2d codes that an iPhone scans can have another dimension to them. Not only will the user be directed to the URL when iPhone scans the mobile code, but your Physical World Connection activity will be recorded on iTunes. This allows you to get more information about a product using your PC and advertisers (2D code owners) will be able to continue the interaction with the user on the bigger screen.
This will make mobile codes even more valuable.
Other ponderings about the iPhone