This is just another example of an Internet company using disruptive technology to connect physical objects to the Net. The barcode is actually a physical world hyperlink and retailers havent figured a way how to utilize it.
What is the key thing standing retailers have that ecommerce sites dont?....spontaneity. Physical retail stores can deliver the product immediately. Try to find a way to incorporate that into your selling.
barcode app pitts Amazon versus physical world retailers
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