Monday, December 05, 2011

TV Commerce Is Finally Here

The television represents another computing device and display for commerce. The ability to click on an image, be directed to a website and purchase it, is another investing trend to watch.

the ability to buy products they see on their screens with a click of a remote control

A new service being introduced this week to Verizon FiOS customers, however, will allow viewers to do just that — for items like bicycles, radios and coins — directly from shows on the History Channel, owned by A&E Network. 

A small icon in the upper right corner of the screen will signal that an item is available, and with the touch of a button on a remote control, the screen will split in two, with items for purchase on the right.

After setting up a user account on, viewers can complete their transaction by entering their phone number and four-digit PIN.

 Full Story from NY Times

The tool that turned $10,000 into $2,800,000 in 2 years.

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