Monday, December 05, 2011
TV Commerce Is Finally Here
The television represents another computing device and display for commerce. The ability to click on an image, be directed to a website and purchase it, is another investing trend to watch.
the ability to buy products they see on their screens with a click of a remote control
A new service being introduced this week to Verizon FiOS customers, however, will allow viewers to do just that — for items like bicycles, radios and coins — directly from shows on the History Channel, owned by A&E Network.
A small icon in the upper right corner of the screen will signal that an item is available, and with the touch of a button on a remote control, the screen will split in two, with items for purchase on the right.
After setting up a user account on TVWallet.com, viewers can complete their transaction by entering their phone number and four-digit PIN.
Full Story from NY Times
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