Thursday, December 15, 2011
Predictive Advertising Based On Amazon's GPS Patent
You probably use "predictive text" on your phone. That is when the device fills in the rest of the word you are typing.
Next up, advertising that is catered to your GPS and current route.
A patent, made public last week, covers a system to not only track, through mobile devices (Kindle, anyone?), where individuals or aggregated users have been, but determine where your likely to go next to better target ads, coupons, or other messages that could appear on a mobile phone or on displays that individuals are likely to see on their routes. (Amazon's Big Brother Patent)
Creepy or a good idea?
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