Great find Mobile-Weblog!
OK, we all know that mobile phones are ubiquitous - "everybody has one these days".
But it's also good to remind ourselves from time to time what that means.
The International Telecommunication Union (ITU) announced yesterday that there are now 1.5 billion mobile subscribers in the world - 25% of the global population has one. For the record, fixed line is 1.185 billion, so mobile has overtaken that significant benchmark.
Much of this growth is fueled by the world's three largest populated countries, China, India and Russia. In fact, developing countries now account for 56% of the world's subscribers.
How does this compare to Internet access - we also think of this as fairly ubiquitous. Actually, "only" 700 million have this.
But once these developing countries get better phones and can access the internet through them, you can see where the growth opportunities lie.
The advertisers know, but do the search engines?
The PC is dead. Long live the mobile!
Friday, December 10, 2004
Give The Lizard A Break
From National Underwriter Geico going to trial with Google.
NU Online News Service, Dec. 9, 11:15 a.m. EST—Geico's legal battle, to keep Google from letting rival insurers attach their ads onto Web searches for information about Geico, is due for trial next Monday in federal court, an attorney for the insurer said
Details of the agreement were not made public, but inputting the name Geico and using the Yahoo search engine did not reveal any rival content. By contrast a search for Geico on Tuesday turned up a page of listings that not only included Geico but an ad for five competitive auto quotes from www.insurme.com.
A search for Geico on Google today yielded results that included an ad for free insurance quotes from www.NetQuote.com. In addition to information about rival insurers the NetQuote page included information about Geico.
Google and Overture, it was charged, were selling the Geico trademarked names to “advertisers who have no connection to Geico and who seek to drive Internet traffic to their own Web sites when consumers perform a search using one of the famous Geico Marks.”
The bottom line, Google is using the brand Geico without their consent. Just because Google is not directly selling insurance, doesnt give them the right to use the Geico name.
Geico said the action was occurring without its consent and was causing confusion among consumers who used the search engines to search for information or contact the insurer.
Google said that, “When Geico surveyed consumers abut ads placed by the keyword ‘geico,' but without the word ‘geico' in the title or text of the ad, not one of those consumers was confused.”
They may not be confused but when I do a search for Netquote how come I dont find Geico anywhere on the page?
Geico has spent millions of dollars and hired some of the most creative minds to make Geico a brand people know by name. Dont get greedy Google, work with these brandnames. Everyone can win in this emerging space.
Better yet, theres a new application coming that wont require search engines to be used. A direct connect like feature that completely bypasses the SE.
When the power shifts back to the brand, the SE will wish they made nice nice now.
Plus, how can you take money out of the cute lil lizard's pocket?
NU Online News Service, Dec. 9, 11:15 a.m. EST—Geico's legal battle, to keep Google from letting rival insurers attach their ads onto Web searches for information about Geico, is due for trial next Monday in federal court, an attorney for the insurer said
Details of the agreement were not made public, but inputting the name Geico and using the Yahoo search engine did not reveal any rival content. By contrast a search for Geico on Tuesday turned up a page of listings that not only included Geico but an ad for five competitive auto quotes from www.insurme.com.
A search for Geico on Google today yielded results that included an ad for free insurance quotes from www.NetQuote.com. In addition to information about rival insurers the NetQuote page included information about Geico.
Google and Overture, it was charged, were selling the Geico trademarked names to “advertisers who have no connection to Geico and who seek to drive Internet traffic to their own Web sites when consumers perform a search using one of the famous Geico Marks.”
The bottom line, Google is using the brand Geico without their consent. Just because Google is not directly selling insurance, doesnt give them the right to use the Geico name.
Geico said the action was occurring without its consent and was causing confusion among consumers who used the search engines to search for information or contact the insurer.
Google said that, “When Geico surveyed consumers abut ads placed by the keyword ‘geico,' but without the word ‘geico' in the title or text of the ad, not one of those consumers was confused.”
They may not be confused but when I do a search for Netquote how come I dont find Geico anywhere on the page?
Geico has spent millions of dollars and hired some of the most creative minds to make Geico a brand people know by name. Dont get greedy Google, work with these brandnames. Everyone can win in this emerging space.
Better yet, theres a new application coming that wont require search engines to be used. A direct connect like feature that completely bypasses the SE.
When the power shifts back to the brand, the SE will wish they made nice nice now.
Plus, how can you take money out of the cute lil lizard's pocket?
Maybe Its Maybelline...
It figures these guys (oops maybe ladies) would think of this first. Who didnt sing their lil jingle when they read the title of this post?..come on I know ya did.
See it's not just making a product brandworthy but keeping it too. Maybelline gets it.
From Adverblog.
Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands. Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in order to get a 2€ discount on Maybelline NY's products.
New media agency Clockwork and sms technology provider HotSms worked on the campaign.
To see what it looks like Maybelline.
They are getting consumers permission to market them via cell phone with this promotion.
Hmm, do they have to pay Google for a keyword or Tm for this?
They didnt even have to use a search engine to get direct connection with a consumer.
See it's not just making a product brandworthy but keeping it too. Maybelline gets it.
From Adverblog.
Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands. Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in order to get a 2€ discount on Maybelline NY's products.
New media agency Clockwork and sms technology provider HotSms worked on the campaign.
To see what it looks like Maybelline.
They are getting consumers permission to market them via cell phone with this promotion.
Hmm, do they have to pay Google for a keyword or Tm for this?
They didnt even have to use a search engine to get direct connection with a consumer.
The New Power of Brands
From BusinessWeek Mag The new power of brands.
IBM's sale of its PC division to China's Lenovo Group highlights one of the most distinctive characteristics of current-day capitalism. In a global economy based on commodity production, brand may be a corporation's most important asset.
And brand management is an increasingly critical skill for a growing number of businesses around the world.
Chinese companies attempting to break into overseas markets are desperately trying to buy or build global brands. U.S., European, and Japanese companies seeking to move beyond price competition are beginning to rely on the emotional punch that great brands offer to win consumers and maximize margins.
Creating a satisfying consumer experience by focusing not only on price but also on the look and feel of a product or service is the new competitive arena. Companies around the world that get it have an edge over those that don't.
In the end, brand is all about culture.
As prices fall for virtually all commoditized, manufactured goods, the real competition will be in winning the hearts and minds of consumers. Intellectual property lies more and more in a company's knowledge base of consumer tastes and preferences, not in chemical formulas or technology per se.
With consumers having more TV channels, more websites and less time, brands are going to have to find a way to connect with a smaller group of people on a more intimate level.
Welcome to the world of tomorrow.
IBM's sale of its PC division to China's Lenovo Group highlights one of the most distinctive characteristics of current-day capitalism. In a global economy based on commodity production, brand may be a corporation's most important asset.
And brand management is an increasingly critical skill for a growing number of businesses around the world.
Chinese companies attempting to break into overseas markets are desperately trying to buy or build global brands. U.S., European, and Japanese companies seeking to move beyond price competition are beginning to rely on the emotional punch that great brands offer to win consumers and maximize margins.
Creating a satisfying consumer experience by focusing not only on price but also on the look and feel of a product or service is the new competitive arena. Companies around the world that get it have an edge over those that don't.
In the end, brand is all about culture.
As prices fall for virtually all commoditized, manufactured goods, the real competition will be in winning the hearts and minds of consumers. Intellectual property lies more and more in a company's knowledge base of consumer tastes and preferences, not in chemical formulas or technology per se.
With consumers having more TV channels, more websites and less time, brands are going to have to find a way to connect with a smaller group of people on a more intimate level.
Welcome to the world of tomorrow.
All Together Now.
Yeah "Me Too!". Yahoo, MSN, Google, Ask Jeeves will/or all have desktop search soon. More players fighting it out in 1 dimension. That pie is only so big guys. Think a lil outside the box. Be creative, instead of like everyone else.
From USA Today Yahoo turns to startup to expand into desktop search.
SAN FRANCISCO — Yahoo is adding a tool to search computer hard drives as it scrambles to catch up with Google and stay a step ahead of Microsoft in the battle to help users sort through gobs of information on the Internet and the desktop.
The rush to develop better technology for scouring computer hard drives reflects a belief that desktop search is an increasingly important complement to online search engines, where advertising has become a major moneymaker.
When will advertisers realize you there are more cellphone screens than PC's and decide this merits attention?
Yahoo had been widely expected to take this step since Google introduced a hard-drive search tool nearly two months ago. Microsoft's MSN service hopes to introduce a similar product before year's end and Ask Jeeves Inc., which runs several online search engines, plans to unveil its desktop offering next Wednesday.
"It's kind of like looking for information that you know exists and looking for information that you think might exist somewhere out there," said X1 president Josh Jacobs.
The ultimate vision is to create a dashboard to help people manage their digital lives," said Weiner.
Well shouldnt a fuel guage be on your dashboard?
Because advertisers might want to know that they're running out of it, by staying in the electronic world for advertising.
My digital life includes more than my dekstop.
From USA Today Yahoo turns to startup to expand into desktop search.
SAN FRANCISCO — Yahoo is adding a tool to search computer hard drives as it scrambles to catch up with Google and stay a step ahead of Microsoft in the battle to help users sort through gobs of information on the Internet and the desktop.
The rush to develop better technology for scouring computer hard drives reflects a belief that desktop search is an increasingly important complement to online search engines, where advertising has become a major moneymaker.
When will advertisers realize you there are more cellphone screens than PC's and decide this merits attention?
Yahoo had been widely expected to take this step since Google introduced a hard-drive search tool nearly two months ago. Microsoft's MSN service hopes to introduce a similar product before year's end and Ask Jeeves Inc., which runs several online search engines, plans to unveil its desktop offering next Wednesday.
"It's kind of like looking for information that you know exists and looking for information that you think might exist somewhere out there," said X1 president Josh Jacobs.
The ultimate vision is to create a dashboard to help people manage their digital lives," said Weiner.
Well shouldnt a fuel guage be on your dashboard?
Because advertisers might want to know that they're running out of it, by staying in the electronic world for advertising.
My digital life includes more than my dekstop.
Thursday, December 09, 2004
When You Want Something Done Right, Hire Someone Else
From Adage.com Rise of the new search based media buying agencies.
NEW YORK (AdAge.com) -- New kinds of media shops that specialize in search engine ad buying have outdistanced larger general market agencies to control the lion's share of money spent by advertisers on "search marketing," according to a study by JupiterResearch.
The findings indicate search-engine marketing, which was once dominated by mom-and-pop shops spending $20 a month on credit cards, has matured into a mainstream media-buying venue, said Nate Elliott, associate analyst at JupiterResearch, who wrote the report.
$2.6 billion this year
Jupiter forecasts that $2.6 billion will be spent on search-related marketing in the U.S. this year, and $3.2 billion is forecast for next year. The area is expected to continue growing into 2009.
Another issue is that search-based ads are a form of direct marketing, and traditional agencies tend to be more attuned to branding. Also, the bidding and cost-per-click environment is unfamiliar to traditional agencies. "They say, 'What do you mean there's no budget?'" Mr. Elliott said.
Auction-like environment
Unlike traditional advertising placements, which generally involve purchasing a set space for a set period of time, search-engine advertising is based on more fluid concepts of interactive engagement with consumers.
The marketer sets a bid price on keywords used during Internet searches based on the "pull" the marketer feels each word or phrase may have on his target demographic. The bidding process often pits marketers against each other in battles for the most meaningful words related to their products. The fee the winning marketer ultimately pays is then dependent on how many "click-throughs" the keyword ad actually generates.
So it all revolves around a keyword, what happens when the keyword takes on a new context? Better still, what happens when the keyword has more than one dimension?
NEW YORK (AdAge.com) -- New kinds of media shops that specialize in search engine ad buying have outdistanced larger general market agencies to control the lion's share of money spent by advertisers on "search marketing," according to a study by JupiterResearch.
The findings indicate search-engine marketing, which was once dominated by mom-and-pop shops spending $20 a month on credit cards, has matured into a mainstream media-buying venue, said Nate Elliott, associate analyst at JupiterResearch, who wrote the report.
$2.6 billion this year
Jupiter forecasts that $2.6 billion will be spent on search-related marketing in the U.S. this year, and $3.2 billion is forecast for next year. The area is expected to continue growing into 2009.
Another issue is that search-based ads are a form of direct marketing, and traditional agencies tend to be more attuned to branding. Also, the bidding and cost-per-click environment is unfamiliar to traditional agencies. "They say, 'What do you mean there's no budget?'" Mr. Elliott said.
Auction-like environment
Unlike traditional advertising placements, which generally involve purchasing a set space for a set period of time, search-engine advertising is based on more fluid concepts of interactive engagement with consumers.
The marketer sets a bid price on keywords used during Internet searches based on the "pull" the marketer feels each word or phrase may have on his target demographic. The bidding process often pits marketers against each other in battles for the most meaningful words related to their products. The fee the winning marketer ultimately pays is then dependent on how many "click-throughs" the keyword ad actually generates.
So it all revolves around a keyword, what happens when the keyword takes on a new context? Better still, what happens when the keyword has more than one dimension?
Better Than 2 For 1..Its Free!!
Now this is what I call a great mobile/permission marketing campaign.
From Revolution Mag. Pitcher&Piano offers free booze in mobile campaign. Thanks Adverblog.
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.
Pitcher & Piano has hired mobile marketing agency MindMatics for a campaign covering its bars in Newcastle, Birmingham, Bristol, Richmond and London.
The first phase of the strategy, which is gathering data, has been launched and will see existing customers offered the chance to win a prize if they text their name and postcode to a shortcode. Tristram Hillier, marketing manager at Pitcher & Piano, said: "Unlike other types of marketing, mobile gives us an edge through its immediate impact, so our brand is still fresh in customers' minds when they go out. Flyers, posters and other methods can't deliver this."
In the second phase, these people will be sent another text offering them a free bottle of wine if three of their friends send in their details.
The third phase will come in the New Year, with individual bar managers able to send texts to newly collected database. This will be used to send special offers that will tempt customers in to the bar.
SMS gives them a fast-acting and effective medium for optimising customer relations."
Bingo..make it rewarding and people forget its advertising. Smart idea guys.
From Revolution Mag. Pitcher&Piano offers free booze in mobile campaign. Thanks Adverblog.
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.
Pitcher & Piano has hired mobile marketing agency MindMatics for a campaign covering its bars in Newcastle, Birmingham, Bristol, Richmond and London.
The first phase of the strategy, which is gathering data, has been launched and will see existing customers offered the chance to win a prize if they text their name and postcode to a shortcode. Tristram Hillier, marketing manager at Pitcher & Piano, said: "Unlike other types of marketing, mobile gives us an edge through its immediate impact, so our brand is still fresh in customers' minds when they go out. Flyers, posters and other methods can't deliver this."
In the second phase, these people will be sent another text offering them a free bottle of wine if three of their friends send in their details.
The third phase will come in the New Year, with individual bar managers able to send texts to newly collected database. This will be used to send special offers that will tempt customers in to the bar.
SMS gives them a fast-acting and effective medium for optimising customer relations."
Bingo..make it rewarding and people forget its advertising. Smart idea guys.
Wednesday, December 08, 2004
The Future Of Search Isnt Search
I never really wanted to put an entire post of just my thoughts but Peter at Search Engine Blog found it of interest.
The future of search isnt search
Well, not as we know it.
I've been having an ongoing discussion with searchengineblog reader, Scott Shaffer, about the future of search when it comes to mobile devices. Scott is of the opinion that search will change dramaticly.
Imagine seeing a poster which is advertising a concert, scanning the barcode, and ordering tickets right then and there. Or picking up a DVD, saying a name, and being directly connected with a price comparison service. The offline world becomes directly connected with the online world. Will mobile users want to type in a keyword and browse through thousands of results, or prefer to scan a barcode, or word, or simply speak and be directly connected with the trademark owner?
Scott wrote me some stuff. Food for thought.
Thanks Peter for listening.
The future of search isnt search
Well, not as we know it.
I've been having an ongoing discussion with searchengineblog reader, Scott Shaffer, about the future of search when it comes to mobile devices. Scott is of the opinion that search will change dramaticly.
Imagine seeing a poster which is advertising a concert, scanning the barcode, and ordering tickets right then and there. Or picking up a DVD, saying a name, and being directly connected with a price comparison service. The offline world becomes directly connected with the online world. Will mobile users want to type in a keyword and browse through thousands of results, or prefer to scan a barcode, or word, or simply speak and be directly connected with the trademark owner?
Scott wrote me some stuff. Food for thought.
Thanks Peter for listening.
See Spot Run..Or At Least Talk
Great idea.. but how will they get the cell phone numbers and permission to market to the cell phone user. This is a touchy one guys. Permission is earned, not assumed.
Going to be even harder now with this.
There will be a creative way to get the mobile users permission to market, but not by this.
Interspot Launches Mobile Advertising Opportunity
BOSTON, Dec. 8 /PRNewswire/ -- Interspot, a customized mobile applications developer, focused on creating emerging media solutions for the mobile/iTV market, today announced the release of a new product named InterSMS.
InterSMS is a user-friendly mobile communications technology that allows you to create your own SMS Mobile Marketing Campaign or communicate via Text Messaging instantly. Within minutes users are able to send text messages to anyone with a wireless phone or device or from a personal computer.
SMS messaging has proliferated the marketplace in the United States where it has become the most widely available and widely used mobile application. The US is second to China with 165 million mobile consumers and 2.5 billion text messages, also known as "SMS Messages." The market is expected to reach $5 billion (USD) by the end of 2005.
"With the introduction of InterSMS we are thrilled to be empowering companies of all sizes to harness the power of mobile marketing and communications and capture some of the billions of dollars of revenue that the market will produce in the coming years. Short codes and Premium SMS 2 way messages will soon be part of every marketing director's vocabulary," said T. Barclay Layman, Founder and CEO. InterSMS for Outlook combines the simplicity of SMS messaging with the world's most popular e-mail client. As a plug-in component, InterSMS makes the sending of an SMS as easy as sending an e-mail. Messages can include customized advertiser sponsorship that is designed to be opt-in and spam-free.
We truly believe that Interspot is on track to become the next Hotmail of the SMS text messaging world in the US," says John Lauer, a founder at Simplewire, an aggregator of SMS services in the United States.
Additional advertising modules under development by Interspot Modules include mobile coupons, banner ads, voting, barcodes, content management, quizzes and chat
Going to be even harder now with this.
There will be a creative way to get the mobile users permission to market, but not by this.
Interspot Launches Mobile Advertising Opportunity
BOSTON, Dec. 8 /PRNewswire/ -- Interspot, a customized mobile applications developer, focused on creating emerging media solutions for the mobile/iTV market, today announced the release of a new product named InterSMS.
InterSMS is a user-friendly mobile communications technology that allows you to create your own SMS Mobile Marketing Campaign or communicate via Text Messaging instantly. Within minutes users are able to send text messages to anyone with a wireless phone or device or from a personal computer.
SMS messaging has proliferated the marketplace in the United States where it has become the most widely available and widely used mobile application. The US is second to China with 165 million mobile consumers and 2.5 billion text messages, also known as "SMS Messages." The market is expected to reach $5 billion (USD) by the end of 2005.
"With the introduction of InterSMS we are thrilled to be empowering companies of all sizes to harness the power of mobile marketing and communications and capture some of the billions of dollars of revenue that the market will produce in the coming years. Short codes and Premium SMS 2 way messages will soon be part of every marketing director's vocabulary," said T. Barclay Layman, Founder and CEO. InterSMS for Outlook combines the simplicity of SMS messaging with the world's most popular e-mail client. As a plug-in component, InterSMS makes the sending of an SMS as easy as sending an e-mail. Messages can include customized advertiser sponsorship that is designed to be opt-in and spam-free.
We truly believe that Interspot is on track to become the next Hotmail of the SMS text messaging world in the US," says John Lauer, a founder at Simplewire, an aggregator of SMS services in the United States.
Additional advertising modules under development by Interspot Modules include mobile coupons, banner ads, voting, barcodes, content management, quizzes and chat
Cell Phone Hooks Up with The Radio
Did Dr. Martin Cooper, the inventor of the cellphone, see this coming?
From Revolution Magazine Mobile looks set to be the enteratinment channel
Thanks to the mobile phone recording artists like Beyonce are more accessible to consumers than ever before. Music fans long to listen to music whenever and wherever they want to and, although the mobile music industry is still in its infancy, the startling and wonderful effect on telecommunications providers and record labels – and ultimately, the consumer – is already becoming clear. The recent launch of the Vodafone live! 3G strategy, which Musiwave is involved in, highlights this.
Originally, the mobile was a simple communications device. However, with advancements in technology, more and more people have started using their mobiles as an entertainment platform. Bandwidth, (with 3G) storage (with smart cards now storing gigabytes) and battery life are becoming problems of the past. For example, who would have expected that we would be using our mobile phones as cameras? In this light, the idea of the mobile as an entertainment platform is simply a natural evolution.
As for the “PC vs. mobile phone” platform debate, Apple’s iPod has already challenged traditional notions of music use and consumption. The mobile only takes this to its natural conclusion, as it inherently possesses the many advantages that will make it the ultimate entertainment platform. The established routine of carrying one’s phone everywhere allows for the mobile to serve as a simpler and much more attractive system than downloading songs from a PC. But there are numerous other reasons that mobile emerge victorious.
First, mobiles are ubiquitous, and easy to use.
Second, mobiles allow a transparent, secure and easy billing system, as every song downloaded appears on the consumer’s mobile phone bill.
Third, the mobile phone allows for impulse purchasing and viral marketing: radio listeners can identify and buy a song by simply holding their mobile up to a radio playing their desired song.
Additionally, they can forward on clip of the song to their friends to recommend a purchase as well. This is one-to-one marketing at its best.
From Revolution Magazine Mobile looks set to be the enteratinment channel
Thanks to the mobile phone recording artists like Beyonce are more accessible to consumers than ever before. Music fans long to listen to music whenever and wherever they want to and, although the mobile music industry is still in its infancy, the startling and wonderful effect on telecommunications providers and record labels – and ultimately, the consumer – is already becoming clear. The recent launch of the Vodafone live! 3G strategy, which Musiwave is involved in, highlights this.
Originally, the mobile was a simple communications device. However, with advancements in technology, more and more people have started using their mobiles as an entertainment platform. Bandwidth, (with 3G) storage (with smart cards now storing gigabytes) and battery life are becoming problems of the past. For example, who would have expected that we would be using our mobile phones as cameras? In this light, the idea of the mobile as an entertainment platform is simply a natural evolution.
As for the “PC vs. mobile phone” platform debate, Apple’s iPod has already challenged traditional notions of music use and consumption. The mobile only takes this to its natural conclusion, as it inherently possesses the many advantages that will make it the ultimate entertainment platform. The established routine of carrying one’s phone everywhere allows for the mobile to serve as a simpler and much more attractive system than downloading songs from a PC. But there are numerous other reasons that mobile emerge victorious.
First, mobiles are ubiquitous, and easy to use.
Second, mobiles allow a transparent, secure and easy billing system, as every song downloaded appears on the consumer’s mobile phone bill.
Third, the mobile phone allows for impulse purchasing and viral marketing: radio listeners can identify and buy a song by simply holding their mobile up to a radio playing their desired song.
Additionally, they can forward on clip of the song to their friends to recommend a purchase as well. This is one-to-one marketing at its best.
Hey Google, Heres Your Next Space To Dominate..MicroSoft Are You Paying Attention?
Search is the golden goose for advertising on the PC, but will it be GOOG or MSFT that sees how to do it on the mobile?
From ZDNet Ads on your mobile: Believe it or not, you may welcome them
Until now Australians have been exempt from receiving the barrage of advertising that infects every other aspect of modern life on their mobile phone. That will soon change, but the good news is you may welcome the ads.
This is a form of Permission Marketing
Many people find the concept of actually asking to be advertised to hard to believe -- why would someone willingly seek out an ad for its own sake? The answer comes from the advertising industry, which wants you to look at its ads, and is concerned about the new m-generation which has shown an increasing tendency to avoid or ignore anything it does not want to deal with.
This generation communicates mostly via mobile phone, so the advertising industry is in the early stages of exploring the new medium -- sometimes referred to as the "third screen" behind your computer and television screen.
There are now more mobile devices with internet access than PC's.
However, mobiles are highly customisable, and in order to get an ad to the mobile screen advertisers have to convince the user that the ad is not only worth watching, it is worth going to the effort of downloading and watching - ads need to improve dramatically in style and substance.
For example, ads for major retailers could include discounts at their stores, or ads for films or musicians could come in the form of special trailers that would be sought out by fans and potential consumers.
One system being looked at plans to take advantage of a new service known as 'video shortcuts'.It allows 3G mobile users to dial a shortcode, opt for a video call and receive streamed video content to their mobiles.
The good news for the consumer is they won't receive the ad unless they actively type in the shortcode.
Now what will the catalyst be to get people to type or scan the code?
From ZDNet Ads on your mobile: Believe it or not, you may welcome them
Until now Australians have been exempt from receiving the barrage of advertising that infects every other aspect of modern life on their mobile phone. That will soon change, but the good news is you may welcome the ads.
This is a form of Permission Marketing
Many people find the concept of actually asking to be advertised to hard to believe -- why would someone willingly seek out an ad for its own sake? The answer comes from the advertising industry, which wants you to look at its ads, and is concerned about the new m-generation which has shown an increasing tendency to avoid or ignore anything it does not want to deal with.
This generation communicates mostly via mobile phone, so the advertising industry is in the early stages of exploring the new medium -- sometimes referred to as the "third screen" behind your computer and television screen.
There are now more mobile devices with internet access than PC's.
However, mobiles are highly customisable, and in order to get an ad to the mobile screen advertisers have to convince the user that the ad is not only worth watching, it is worth going to the effort of downloading and watching - ads need to improve dramatically in style and substance.
For example, ads for major retailers could include discounts at their stores, or ads for films or musicians could come in the form of special trailers that would be sought out by fans and potential consumers.
One system being looked at plans to take advantage of a new service known as 'video shortcuts'.It allows 3G mobile users to dial a shortcode, opt for a video call and receive streamed video content to their mobiles.
The good news for the consumer is they won't receive the ad unless they actively type in the shortcode.
Now what will the catalyst be to get people to type or scan the code?
Tuesday, December 07, 2004
Up To The Minute Sports Scores On Your Phone
For all NFL and NBA fans, you can now through an SMS get up to the minute sports scores of your favorite team. For the fans in Miami, you can now see how fast the Dolphins are losing..in real time.
Up to the Minute NBA and NFL Scores Available Via SMS on All Cell Phones
BERKELEY, Calif., Dec. 7 /PRNewswire/ -- Synfonic Inc., a leading provider of on-demand data services for wireless phones, today launched a new sports-score SMS search engine, allowing National Football League (NFL) and National Basketball Association (NBA) fans to search for up-to-the-minute sports scores from their cell phones. Sports fans torn away from their TV or radio will now be able to send a simple text message to Synfonics Sports Search Engine with the league and initials of the city where the team plays and Synfonic's search engine will quickly return a text message with the latest score. If the game is not currently in progress, Synfonic Sports will return the game time so fans can catch their favorite games.
Synfonic currently offers a score service with text messages, but as cell phones become more sophisticated and handle video clips, the company will be able to offer fans short video clips of crucial points in any game along with information on the scores. Scores for other leagues will be available as their season begins
How to use Synfonic SMS Sports Search Engine service:
Synfonic's SMS search engine is available at 1.650.430.7183.
Simply send a text message to this number with the word "sports," the sports league initials, and city where the team plays. For example, to find the scores for the Oakland Raiders vs. Denver Bronco's game send a message to the search engine with "Sports NFL Oakland." You can also use 3 letter city initials such as OAK and DEN to get the same result. Look in your SMS inbox for the latest scores
Up to the Minute NBA and NFL Scores Available Via SMS on All Cell Phones
BERKELEY, Calif., Dec. 7 /PRNewswire/ -- Synfonic Inc., a leading provider of on-demand data services for wireless phones, today launched a new sports-score SMS search engine, allowing National Football League (NFL) and National Basketball Association (NBA) fans to search for up-to-the-minute sports scores from their cell phones. Sports fans torn away from their TV or radio will now be able to send a simple text message to Synfonics Sports Search Engine with the league and initials of the city where the team plays and Synfonic's search engine will quickly return a text message with the latest score. If the game is not currently in progress, Synfonic Sports will return the game time so fans can catch their favorite games.
Synfonic currently offers a score service with text messages, but as cell phones become more sophisticated and handle video clips, the company will be able to offer fans short video clips of crucial points in any game along with information on the scores. Scores for other leagues will be available as their season begins
How to use Synfonic SMS Sports Search Engine service:
Synfonic's SMS search engine is available at 1.650.430.7183.
Simply send a text message to this number with the word "sports," the sports league initials, and city where the team plays. For example, to find the scores for the Oakland Raiders vs. Denver Bronco's game send a message to the search engine with "Sports NFL Oakland." You can also use 3 letter city initials such as OAK and DEN to get the same result. Look in your SMS inbox for the latest scores
How Far Will It Go??
Is this similar to the movie studios inserting one ad for every 100 frames to get you to subliminally desire the popcorn?
Biopharm Company Alleges Rival Used Trademark in Web Site Metatags
In an attempt to lure Internet traffic away from competitors, a Coral Gables, Fla., biopharmaceutical company allegedly embedded trademarked names of five other biopharmaceutical companies in the coding of its Web site, a South Carolina company alleges in a suit filed in Miami.
Blood Diagnostics Inc., one of the five companies, claims that Health Coalition Inc. used Blood Diagnostics' trademarked name "BDI Blood Diagnostics" as a metatag, a form of text code, on its Web site, www.healthcoalition.com, in a calculated effort to harm the company's business.
The expert found the Blood Diagnostics trademark as metatag in the HCI site's coding, as well as the names of four other biopharmaceutical companies: Biomed, ASD, NSS and FFF Enterprises, according to the complaint. Blood Diagnostics alleges that HCI's use of its trademark as a metatag has damaged its business and infringed on its trademark.
The men's magazine Playboy led the charge in enforcing its trademark online, filing suit against several pornographic Web sites that used Playboy as a metatag.
Since search engines like Google search the actual text of sites, and not metatags, some Web site designers are relying on slipping others' trademarks in the site by using the "white on white" technique, Lewis said
By writing a trademark in the same color text as the background, the text becomes invisible. However, search engines are colorblind and can still pick up the text.
Biopharm Company Alleges Rival Used Trademark in Web Site Metatags
In an attempt to lure Internet traffic away from competitors, a Coral Gables, Fla., biopharmaceutical company allegedly embedded trademarked names of five other biopharmaceutical companies in the coding of its Web site, a South Carolina company alleges in a suit filed in Miami.
Blood Diagnostics Inc., one of the five companies, claims that Health Coalition Inc. used Blood Diagnostics' trademarked name "BDI Blood Diagnostics" as a metatag, a form of text code, on its Web site, www.healthcoalition.com, in a calculated effort to harm the company's business.
The expert found the Blood Diagnostics trademark as metatag in the HCI site's coding, as well as the names of four other biopharmaceutical companies: Biomed, ASD, NSS and FFF Enterprises, according to the complaint. Blood Diagnostics alleges that HCI's use of its trademark as a metatag has damaged its business and infringed on its trademark.
The men's magazine Playboy led the charge in enforcing its trademark online, filing suit against several pornographic Web sites that used Playboy as a metatag.
Since search engines like Google search the actual text of sites, and not metatags, some Web site designers are relying on slipping others' trademarks in the site by using the "white on white" technique, Lewis said
By writing a trademark in the same color text as the background, the text becomes invisible. However, search engines are colorblind and can still pick up the text.
Going once, Going twice..sold for $15.5!
Web Services patents fetch $15.5 million
SAN FRANCISCO--A mysterious bidder paid $15.5 million Monday in a bankruptcy court auction of dozens of Internet-related patents--and then rushed out of the courtroom.
On the United States Bankruptcy Court auction block were 39 patents owned by Commerce One, a bankrupt software company in Santa Clara, Calif., that's in the process of shutting down and liquidating its assets.
The patents cover a set of key technical protocols known as Web services, a popular method for exchanging business documents over the Internet. The protocols are in wide use today; Microsoft, IBM and other software companies both large and small have incorporated them into their programs.
JGR beat out seven other bidders, including two companies connected to Nathan Myhrvold, a former Microsoft executive who now runs Intellectual Ventures, a company that collects patents.
One of those companies was ThinkFire Services USA, an intellectual-property consulting company in Clinton, N.J. The company, where Myhrvold serves as chairman and co-founder, bid as high as $14.3 million. Brissac, which also employs Myrhvold, bid as high as $14.9 million.
SAN FRANCISCO--A mysterious bidder paid $15.5 million Monday in a bankruptcy court auction of dozens of Internet-related patents--and then rushed out of the courtroom.
On the United States Bankruptcy Court auction block were 39 patents owned by Commerce One, a bankrupt software company in Santa Clara, Calif., that's in the process of shutting down and liquidating its assets.
The patents cover a set of key technical protocols known as Web services, a popular method for exchanging business documents over the Internet. The protocols are in wide use today; Microsoft, IBM and other software companies both large and small have incorporated them into their programs.
JGR beat out seven other bidders, including two companies connected to Nathan Myhrvold, a former Microsoft executive who now runs Intellectual Ventures, a company that collects patents.
One of those companies was ThinkFire Services USA, an intellectual-property consulting company in Clinton, N.J. The company, where Myhrvold serves as chairman and co-founder, bid as high as $14.3 million. Brissac, which also employs Myrhvold, bid as high as $14.9 million.
Monday, December 06, 2004
Better Than a Fortune Cookie
SMS/MMS Auction Service for Mobile Users in China
HONG KONG, Dec. 6 /Xinhua-PRNewswire/ -- Telecom Communications, Inc. (OTC Bulletin Board: TCOM - News) the Total Solutions Provider, is offering Integrated Communications Network Solutions and Internet Content Service in universal voice, video, data web and mobile communication for interactive media applications. The Company announced today that its subsidiary, Alpha Century Holdings Limited (Alpha), introduces its new product interactive SMS/MMS (short message service / multimedia message service) Auction Service consisting of SEO4Mobile users in China. This system will be built on the advertiser work platform -- AdMaxB2Search SEOMobile).
For the first time, Chinese consumers can determine their own prices for a variety of products by using SEO4Mobile, an auction-like service described by Alpha as via "Matching by SMS/MMS on mobile phone." Like internet shopping networks, viewers are presented with a selection of items for sale, such as books, sporting goods, cosmetics, entertainment items, and gifts, but because the price shown is only a minimum to start the bidding process, the similarity ends by searching result received a MMS. Customers can then offer their maximum price by SMS using the high performance Alpha's SMS/MMS Auction Manager System, built on AdMaxB2Search work platform.
HONG KONG, Dec. 6 /Xinhua-PRNewswire/ -- Telecom Communications, Inc. (OTC Bulletin Board: TCOM - News) the Total Solutions Provider, is offering Integrated Communications Network Solutions and Internet Content Service in universal voice, video, data web and mobile communication for interactive media applications. The Company announced today that its subsidiary, Alpha Century Holdings Limited (Alpha), introduces its new product interactive SMS/MMS (short message service / multimedia message service) Auction Service consisting of SEO4Mobile users in China. This system will be built on the advertiser work platform -- AdMaxB2Search SEOMobile).
For the first time, Chinese consumers can determine their own prices for a variety of products by using SEO4Mobile, an auction-like service described by Alpha as via "Matching by SMS/MMS on mobile phone." Like internet shopping networks, viewers are presented with a selection of items for sale, such as books, sporting goods, cosmetics, entertainment items, and gifts, but because the price shown is only a minimum to start the bidding process, the similarity ends by searching result received a MMS. Customers can then offer their maximum price by SMS using the high performance Alpha's SMS/MMS Auction Manager System, built on AdMaxB2Search work platform.
Trademarks, now "Click Fraud"?
From FT.com Advertisers' budgets hit by growing cost of 'click fraud'
Companies advertising on the Google keyword search engine are becoming increasingly concerned about the practice of "click fraud", which is increasing their advertising budgets and rendering many campaigns useless.
This is all about to change.
Advertising on online search engines such as Google has become one of the fastest-growing parts of the advertising industry. But its still primitive.
Advertisers are attracted to search engine advertising because it brings them a targeted audience, and easy methods of counting the effectiveness of their adverts. It is also providing an advertising platform for a number of small businesses which would previously not have had an appropriate place to advertise on a small budget. However, advertisers are frustrated by an increasing number of instances in which the system is being abused.
It is possible, however, for the number of registered clicks to be artificially inflated. A rival company, for example, can programme a network of computers to automatically click on these links.
Two big variables, who sees my site, and what will it cost. Both variables are now flawed. How can website owners eliminate at least one of these variables?
So that begs the question, how much of the "click" in pay-per-click is real?
What if the revenue model changed and wasnt being valued on clicks?.. that would solve all of this. What if the advertiser valued who clicked more than how many clicks?
What if Googles ad revenue was generated by the website, versus clicks. If Google could get a "cut" of every website cost, they would then want true traffic to get to these sites. Advertisers and companies would be more apt to register and direct their ad dollar to Google knowing this.
Is there a way to make all domains unique? To distinquish a Google registered domain versus all the others? How can a company make their own domain unique?
Coming soon...
Google has advised the companies to increase their advertising spend to avoid burning through their budgets so quickly...theres a surprise.
Advertisers have to pay for this "fraud" until the search engines fix it.
It would be the same as Visa telling their client to pay for the unauthorized use of their card while Visa resolves the problem.
Advertising on a SE is like paying for a TV ad and not being told when it will air, on what channel and the cable company chnges the lineup.
Companies advertising on the Google keyword search engine are becoming increasingly concerned about the practice of "click fraud", which is increasing their advertising budgets and rendering many campaigns useless.
This is all about to change.
Advertising on online search engines such as Google has become one of the fastest-growing parts of the advertising industry. But its still primitive.
Advertisers are attracted to search engine advertising because it brings them a targeted audience, and easy methods of counting the effectiveness of their adverts. It is also providing an advertising platform for a number of small businesses which would previously not have had an appropriate place to advertise on a small budget. However, advertisers are frustrated by an increasing number of instances in which the system is being abused.
It is possible, however, for the number of registered clicks to be artificially inflated. A rival company, for example, can programme a network of computers to automatically click on these links.
Two big variables, who sees my site, and what will it cost. Both variables are now flawed. How can website owners eliminate at least one of these variables?
So that begs the question, how much of the "click" in pay-per-click is real?
What if the revenue model changed and wasnt being valued on clicks?.. that would solve all of this. What if the advertiser valued who clicked more than how many clicks?
What if Googles ad revenue was generated by the website, versus clicks. If Google could get a "cut" of every website cost, they would then want true traffic to get to these sites. Advertisers and companies would be more apt to register and direct their ad dollar to Google knowing this.
Is there a way to make all domains unique? To distinquish a Google registered domain versus all the others? How can a company make their own domain unique?
Coming soon...
Google has advised the companies to increase their advertising spend to avoid burning through their budgets so quickly...theres a surprise.
Advertisers have to pay for this "fraud" until the search engines fix it.
It would be the same as Visa telling their client to pay for the unauthorized use of their card while Visa resolves the problem.
Advertising on a SE is like paying for a TV ad and not being told when it will air, on what channel and the cable company chnges the lineup.
Look Ma, No Hands!
Interview w/ Voice Signal
Voice recognition is clearly becoming an important technology in the mobile market place, how is the business looking to VoiceSignal?
What we are finding interesting is that this technology has got the operators excited because it can allow users to easily access services. Voice commands allow the menu to be flattened, taking a user to a point in the menu with a single utterance. Our technology can not only access phone functions like "open messaging" or "go to tools" it can also go to embedded links, taking the user to operator services. We were talking with a major US operator recently and they have hundreds of portals but the usage is really low. Research shows that one of the key reasons for this is that it takes many clicks to access these service and estimates are that the operator loses 15% of the users with every click. So after say 10 clicks you don't have many users left who actually access the service. Now if they have the ability to say, "go to ring tones" or "go to stock quotes" they don't even have to touch the phone and they are at the service.
Voice recognition is clearly becoming an important technology in the mobile market place, how is the business looking to VoiceSignal?
What we are finding interesting is that this technology has got the operators excited because it can allow users to easily access services. Voice commands allow the menu to be flattened, taking a user to a point in the menu with a single utterance. Our technology can not only access phone functions like "open messaging" or "go to tools" it can also go to embedded links, taking the user to operator services. We were talking with a major US operator recently and they have hundreds of portals but the usage is really low. Research shows that one of the key reasons for this is that it takes many clicks to access these service and estimates are that the operator loses 15% of the users with every click. So after say 10 clicks you don't have many users left who actually access the service. Now if they have the ability to say, "go to ring tones" or "go to stock quotes" they don't even have to touch the phone and they are at the service.
Sunday, December 05, 2004
Mobile Advertising and the Physical World Hyperlink
Billboards, posters, newspaper, radio, TV, Internet…and soon the mobile phone. Think of the transformation advertising has had to endure.
Newspaper has print ads, radio has sound commercials, TV has commercials and Internet has seen the change from popups, banners to PPC search. But TV advertising (largest dollar) has 3 troubling issues, more channels, fewer viewers (broadband), and Tivo like devices.
Broadband has taken more eyeballs from the TV to the Internet. TV has now taken to placing products within the show to get eyeballs. Advertisers are trying to adapt to the change in TV...Advertisers have found a way to tap into each form until now, the cell phone.
The search engine/ppc model is been the advertisement of choice for the Internet. But it’s primitive and passive. It is the equivalent of paying for a 30 second prime time TV ad, but not knowing when it will air, or on what channel and the cable company keeps changing the listing lineup.
When mobile traffic exceeds PC traffic, how as an advertiser, do you reach those eyeballs on the 2”x2” screen?
What happens when the shift goes even broader and goes mobile? Right now there is no outlet for advertisers on the cell phone. It wont be a search engine. People wont be using their cell phone to type in words to search, let alone have the SE “sponsored links” on their cell phone screen.
After a couple years, advertisers/cos are realizing the pay-per-click model is right now the golden goose for Internet advertising. It took a specific tool/app/portal (search), for brands to have a direct outlet for advertising.
What is the tool/platform/portal for the mobile that gets advertisers to spend their dollars?
What happens when advertisers have to find another tool/platform for the mobile Internet?
Advertising will be different when the medium is mobile, it has to take into account the environment the user is in and what information he has access to.
TV is stationary; the Internet is slowly becoming mobile. Cell phones are mobile, so the environment and the database are constantly changing.
Seth Godin, Internet marketer extraordinaire, in his Free Prize Inside!, talks about companies having to find the “soft innovations that turn a product or service into something truly remarkable. A soft innovation is a clever, insightful, small idea that makes a product worth talking about. A soft innovation that succeeds is a Free Prize, because the revenue it brings in is far greater than the cost of implementing it.
Great thought goes into the packaging of a product, but one thing is put on every package that brands have never been able to use before, until now. The barcode. Its universal, can be scanned/typed, doesn’t take up any more room on the product to market, and can now provide a direct connection w/ the Internet…a Physical World Hyperlink.
Brands have the opportunity to create their own “soft innovation” by turning on their barcodes. By turning on the barcode, you have created a physical world hyperlink. A hyperlink offers a direct connection to the wherever the brand owner wants you to go. Leverage the existing product package and turn it into a portable website.
Brand manager creates the ad that makes a consumer click/type a barcode (already existing) and creates an innovative marketing tool.
What brands or brand manager will be the first to start marketing this tool? Do brands even know they have this tool?
The killer app for Mobile Advertising will be a portal/platform that “turns on” those physical world hyperlinks.
Search engines will lose initially when this transformation takes place. But eventually they will realize that brands will be directing traffic through this portal and will want a piece of this.
Hey Google and Microsoft are you paying attention?
Brands and advertisers can have their own pay per click. Physical world hyperlinks will be the ppc model for the mobile advertising space. The owners won’t have to pay a SE for traffic and their own marketing will generate the “click”.
Nokia’s CEO Jorma Ollila states his goal is “to put the internet into every pocket”.
Think bigger, how about making every physical object Internet accessible. Give every physical object in the world a physical world hyperlink.
There is a portal/platform that “turns on” those physical world hyperlinks.
So who will offer this app/platform that advertisers choose to use for the mobile phone?
Newspaper has print ads, radio has sound commercials, TV has commercials and Internet has seen the change from popups, banners to PPC search. But TV advertising (largest dollar) has 3 troubling issues, more channels, fewer viewers (broadband), and Tivo like devices.
Broadband has taken more eyeballs from the TV to the Internet. TV has now taken to placing products within the show to get eyeballs. Advertisers are trying to adapt to the change in TV...Advertisers have found a way to tap into each form until now, the cell phone.
The search engine/ppc model is been the advertisement of choice for the Internet. But it’s primitive and passive. It is the equivalent of paying for a 30 second prime time TV ad, but not knowing when it will air, or on what channel and the cable company keeps changing the listing lineup.
When mobile traffic exceeds PC traffic, how as an advertiser, do you reach those eyeballs on the 2”x2” screen?
What happens when the shift goes even broader and goes mobile? Right now there is no outlet for advertisers on the cell phone. It wont be a search engine. People wont be using their cell phone to type in words to search, let alone have the SE “sponsored links” on their cell phone screen.
After a couple years, advertisers/cos are realizing the pay-per-click model is right now the golden goose for Internet advertising. It took a specific tool/app/portal (search), for brands to have a direct outlet for advertising.
What is the tool/platform/portal for the mobile that gets advertisers to spend their dollars?
What happens when advertisers have to find another tool/platform for the mobile Internet?
Advertising will be different when the medium is mobile, it has to take into account the environment the user is in and what information he has access to.
TV is stationary; the Internet is slowly becoming mobile. Cell phones are mobile, so the environment and the database are constantly changing.
Seth Godin, Internet marketer extraordinaire, in his Free Prize Inside!, talks about companies having to find the “soft innovations that turn a product or service into something truly remarkable. A soft innovation is a clever, insightful, small idea that makes a product worth talking about. A soft innovation that succeeds is a Free Prize, because the revenue it brings in is far greater than the cost of implementing it.
Great thought goes into the packaging of a product, but one thing is put on every package that brands have never been able to use before, until now. The barcode. Its universal, can be scanned/typed, doesn’t take up any more room on the product to market, and can now provide a direct connection w/ the Internet…a Physical World Hyperlink.
Brands have the opportunity to create their own “soft innovation” by turning on their barcodes. By turning on the barcode, you have created a physical world hyperlink. A hyperlink offers a direct connection to the wherever the brand owner wants you to go. Leverage the existing product package and turn it into a portable website.
Brand manager creates the ad that makes a consumer click/type a barcode (already existing) and creates an innovative marketing tool.
What brands or brand manager will be the first to start marketing this tool? Do brands even know they have this tool?
The killer app for Mobile Advertising will be a portal/platform that “turns on” those physical world hyperlinks.
Search engines will lose initially when this transformation takes place. But eventually they will realize that brands will be directing traffic through this portal and will want a piece of this.
Hey Google and Microsoft are you paying attention?
Brands and advertisers can have their own pay per click. Physical world hyperlinks will be the ppc model for the mobile advertising space. The owners won’t have to pay a SE for traffic and their own marketing will generate the “click”.
Nokia’s CEO Jorma Ollila states his goal is “to put the internet into every pocket”.
Think bigger, how about making every physical object Internet accessible. Give every physical object in the world a physical world hyperlink.
There is a portal/platform that “turns on” those physical world hyperlinks.
So who will offer this app/platform that advertisers choose to use for the mobile phone?
Friday, December 03, 2004
Ericsson Gets It
From Russell's Blog
Best Mobile Applications Awards
Ericsson's Mobile Application Awards 2004 were announced yesterday.
The winners, selected for from 200 market ready entrants were:
Best Mobile Enterprise Application
Lavasphere by Gavitec AG (Germany). A mobile ticketing and barcode reader application, which turns camera phones into bar code readers. Once you start thinking about the potential applications, your mind does a bit of a boggle.
There are over 3 billion unique barcodes out there..pretty substantial database I would say.
These include cheap multi-tasking bar code scanners for ticketing. But the ordinary user can also do stuff like scan barcodes for information, price and product comparison or geo-specific data (ie info relating to the physical area they are in).
Best Mobile Applications Awards
Ericsson's Mobile Application Awards 2004 were announced yesterday.
The winners, selected for from 200 market ready entrants were:
Best Mobile Enterprise Application
Lavasphere by Gavitec AG (Germany). A mobile ticketing and barcode reader application, which turns camera phones into bar code readers. Once you start thinking about the potential applications, your mind does a bit of a boggle.
There are over 3 billion unique barcodes out there..pretty substantial database I would say.
These include cheap multi-tasking bar code scanners for ticketing. But the ordinary user can also do stuff like scan barcodes for information, price and product comparison or geo-specific data (ie info relating to the physical area they are in).
What Happens When The Traffic Shifts To Mobile?
From BBC News Broadband challenges TV viewing
The number of Europeans with broadband has exploded over the past 12 months, with the web eating into TV viewing habits, research suggests.
The popularity of the net has meant that many are turning away from TV, say analysts Jupiter Research.
It found that a quarter of web users said they spent less time watching TV in favour of the net
It said TV companies faced a major long-term threat over the next five years, with broadband predicted to grow from 19% to 37% of households by 2009. Unless internet access comes through the TV. That could be a powerful combo. You have to wonder why Bill G loves cable so much..
"Year-on-year we are continuing to see a seismic shift in where, when and how Europe's population consume media for information and entertainment and this has big implications for TV, newspaper and radio," said Jupiter Research analyst Olivier Beauvillian.
But what happens when the traffic from mobile devices overtakes the PC? There are now more mobile devices connected to the internet than PC's. The inevitable is coming, and advertisers will have to find a way to advertise to this medium.
Industry experts are now finally realizing search engines and the pay-per-click model is the killer app for internet advertising for the PC. But what is the killer app for mobile advertising?
How will advertisers be able to interact with the mobile user on that little screen?
What will make a mobile user want to connect to the net, allow a one-on-one connection with an advertiser?
Search was/is the best form of advertising for the switch from TV to the net, what will be the application that captures the eyeballs for the mobile?
The number of Europeans with broadband has exploded over the past 12 months, with the web eating into TV viewing habits, research suggests.
The popularity of the net has meant that many are turning away from TV, say analysts Jupiter Research.
It found that a quarter of web users said they spent less time watching TV in favour of the net
It said TV companies faced a major long-term threat over the next five years, with broadband predicted to grow from 19% to 37% of households by 2009. Unless internet access comes through the TV. That could be a powerful combo. You have to wonder why Bill G loves cable so much..
"Year-on-year we are continuing to see a seismic shift in where, when and how Europe's population consume media for information and entertainment and this has big implications for TV, newspaper and radio," said Jupiter Research analyst Olivier Beauvillian.
But what happens when the traffic from mobile devices overtakes the PC? There are now more mobile devices connected to the internet than PC's. The inevitable is coming, and advertisers will have to find a way to advertise to this medium.
Industry experts are now finally realizing search engines and the pay-per-click model is the killer app for internet advertising for the PC. But what is the killer app for mobile advertising?
How will advertisers be able to interact with the mobile user on that little screen?
What will make a mobile user want to connect to the net, allow a one-on-one connection with an advertiser?
Search was/is the best form of advertising for the switch from TV to the net, what will be the application that captures the eyeballs for the mobile?
Subscribe to:
Posts (Atom)