Thursday, March 29, 2007

3GVision Bringing Mobile Barcode Scanning To The West

3GVision Inc brings Japanese 2D barcode phenomenon to the West.

With its i-nigma™ reader already inside the 2D Barcode revolution in Japan, 3GVision is now taking its market-leading direct-to-mobile-web barcode solution worldwide.

Dover, DE - March 29, 2007 –3GVision, a leading provider of advanced cellular imaging solutions for mobile devices, announced today the availability of its i-nigma™ 2D barcode scanning system, world-wide – for JAVA, BREW, Symbian and Microsoft Windows operating systems.

3GVision - which has empowered more than two-thirds of the handsets in Japan - is bringing the code revolution to the global market. 3GVision is offering its market-proven inigma ™ reader as part of a full service solution, tailored to the needs of key stakeholders in the mobile code ecosystem: wireless operators, handset manufacturers, media companies, advertisers and their agencies, mobile content and service providers.

By using a mobile handset’s camera to scan a two-dimensional barcode - either the Japanese style QR codes or the Data Matrix codes already in use in the US and Europe for logistics - i-nigma™ instantly links to the desired web content, eliminating the need to write long URL's using the keypad – one of the major consumer barriers to accessing the Internet from mobile devices.

Teaming up with NTT DoCoMo and Vodafone, 3GVision introduced their first mobile phone code readers in Japan in 2003. 3GVision's technology is already embedded in over 50 million handsets in Japanese handsets and over 100 handset models, and is established as the defacto industry standard for Japanese operators and handset vendors.

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