Nokia announced two new services Tuesday to help mobile operators and marketers realize the potential of advertising on mobile phones.
Nokia Ad Service, the first of the new features, is a system for simplifying the mobile-advertising process that supports and manages a full ad campaign lifecycle.
The service is built around a group of content publishers who have formed a mobile-advertising network. It also uses technology developed by Nokia that will be used to deploy, manage and optimize mobile ad campaigns. Nokia Ad Service is launching this week in Europe and will be available globally in the second half of 2007, the company said.
Nokia also introduced Nokia Advertising Gateway, a service for third-party content publishers and advertising aggregators that allows them to deliver targeted advertisements to mobile handsets. The service ties ads to specific multimedia applications like reading digital newspaper content, watching TV, listening to music or looking at directions on maps
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