Laura Marriott from the Mobile Marketing Association discusses how short codes and text messaging are impacting mobile marketing.
In addition AOL announced a plugin for their instant messenger that reveals IM buddy locations.
I can see AOL, if they use some creative thinking, to become a true mobile player.
Unknown to many, CSCs are the five- or six-digit text messaging (or SMS) numbers marketers provide to consumers so they can interactively engage in a campaign.
Mobile allows brands to connect with their consumers like never before. It gives them the chance to develop a one-to-one dialogue and relationship with consumers anytime, anywhere. CSCs are one way to do exactly this. They allow brands to offer easy-to-use, relevant, entertaining information that ultimately drives consumer action.
Maybe an AOL Yellow Pages ?
Do you think AOL realizes they are sitting on a goldmine