Tuesday, March 27, 2007

YooMedia And L'Oreal Use Barcodes For Mobile Marketing

From TotalTele YooMedia in L'Oreal deal

YooMedia Tuesday said it has launched a new proprietary mobile-based sales promotion technology with L'Oreal, which is trialling it as part of a nationwide hair colouring products marketing campaign.

The company said the newly developed technology, designed and developed by YooMedia, is centred around mobile messaging and secure, stand alone interactive promotional consoles known as 'Kerching kiosks', which together drive customers to the promoter's event or retail site.

This exciting new initiative allows promoters to send consumers barcodes or pin numbers via SMS, which can then be exchanged for special offers at branded Kerching Kiosks.

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