Tuesday, April 10, 2007

Jameson Whiskey Uses ShotCodes For Mobile Campaign

Jameson Whiskey has launched a unique campaign in Spain using branded ShotCodes.

ShotCodes are circular barcodes especially developed for camera mobile phones. Campaign participants can use these ShotCodes as offline hyperlinks by installing the ShotCode software on their mobile phones. They aim their phone’s camera at a Jameson ShotCode, click, and they’re automatically connected to the Jameson Whiskey campaign site where they participate in a prize draw for an all expense paid trip to Hollywood.

The Jameson Whiskey ShotCode is the first branded ShotCode to be released, it contains the Jameson wap-site address: wap.jameson.com as well as ShotCode.com and has the Jameson logo in its center. The campaign is set to run for a year and will be covered on free postal cards and outdoor advertising.

“ShotCode’s success has always been related to its unique shape. Now that we’ve finally launched our branded versions we’re certain that integration of ShotCodes into visual campaigns will be even simpler” says Dennis Hettema, founder & creative director of OP3 , the company behind ShotCode.

Jameson’s Spanish management wholeheartedly agrees as they chose ShotCode from amongst the wide selection of available mobile barcode scanning technologies because of its distinctly recognizable shape, ease of use and unlimited amount of application areas.

ShotCode’s road to success continues as they now sport over 6,000 clients worldwide including companies such as The Coca Cola Company, Nokia, Heineken and Xbox. Together they’ve created over 400,000 ShotCodes that have been placed on over 50 million products.

In a market with a high amount of competition, OP3 consistently launches the biggest campaigns making the company the fore-runner of the mobile barcode scanning market outside of Japan and Korea.

ShotCode is the flagship product of OP3, a Swedish / Dutch organization in the proximity marketing space. Launched in 2003 and with customers such as Heineken, Coca Cola, Xbox and Holland Innovation

Campaign by Publiquest

1 comment:

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