Nextcode is using physical world hyperlinks for tourism.
For those of you who are planning to visit the Boston Freedom Trail in the next few months, you're in for a special treat: A group of young talented people will help you learn more about the points along the trail by watching a video, listening to audio or other pieces of content that will be available on the web, to your own mobile phone. You will be able to learn more and thus enjoy your visit much more.
The project is called "Freedom Trail Reloaded" or otherwise has also earned the name DiMO (Digital+Mobilities Project)
A more detailed explanation .