The largest wireless operator in Spain adopts Scanbuy's physical world connection platform.
From CBS Marketwatch Scanbuy and Telefonica Espana launch mobile barcode solution
Scanbuy, Inc., a global provider of wireless commerce solutions, today announced the completion of its mobile barcode platform created for Telefonica Moviles Espana , the largest wireless operator in Spain (TME).
The platform is the first of its kind in Europe to combine multiple uses of barcodes on mobile handsets.
Scanbuy's platform supports TME's strategy to facilitate access to mobile content and use of the handset as a transaction device for its 21.5 million subscribers and will be the first integrated platform combining couponing/ticketing and print-to-mobile. Atos Origin , an international information technology services provider, has been selected to provide systems integration and project management services to bring the solution to market.
By selecting Scanbuy's mobile barcode technology, TME will offer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites. Scanbuy's client application ensures quick and easy access to online data and multimedia services from a wide range of handsets. Scanbuy's service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS.
"Being selected by Telefonica Moviles Espana, the leading mobile operator in Spain, is not only proof of Scanbuy's best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.