Is this the first specific incident where a video application could strain the Internet?
Some of the largest broadband providers in the UK are threatening to "pull the plug" from the BBC's new iPlayer unless the corporation contributes to the cost of streaming its videos over the internet.
The likes of Tiscali, BT and Carphone Warehouse are all growing concerned that the impact of hundreds of thousands of consumers watching BBC programmes on its iPlayer – which allows viewers to watch shows over the internet – will place an intolerable strain on their networks.
As more consumers access and post video content on the internet – using sites such as YouTube – the ability of ISPs to cope with the amount of data being sent across their networks is coming under increasing strain, even without TV broadcasters moving on to the web. Analysts believe that ISPs will be forced to place stringent caps on consumers' internet use and raise prices to curb usage.
Do we need more bandwidth, or do we need more bandwidth efficiency?