Monday, November 19, 2007
Google AdWords Launches 2D Codes For Print Ads
It's official. We can finally add Google to the list of mobile barcode players.
Google is now considered a Physical World Connection player and adoption is set to occur.
Google AdWords have introduced 2D Codes For Print Ads
Google is set to make print advertising more useful for readers and more measurable for advertisers.
2D barcodes are an especially exciting part of this because they allow readers to "click" on interesting print ads with their cellphones and seamlessly connect to relevant online content.
This 2D barcode says "www.google.com" in a format called a QR Code. Another popular format is called DataMatrix.
Selected 2D barcode decoding software:
http://mobilecodes.nokia.com (for Nokia devices only)