Wednesday, November 28, 2007
CamClic Connects 1D Bar Codes To Internet For Pharmaceutical Industry
Today the pharmaceutical industry, what next?
Brand managers and mobile marketing agencies should be excited about the ability to "turn on" any product using a camera phone and the already printed 1D bar code.
Now any item with a 1D barcode can be connected to the Internet, delivering relevant information and creating an interactive experience. CamClic delivers permission granted mobile marketing.
CamClic allows anyone to create AND scan 1D barcodes (in addition to 2D codes) with a camera phone.
The billions of 1d bar codes that already exist on products, and newly created 2d codes from consumers and content creators, when scanned with a camera phone (Physical World Connection), have the ability to disrupt the advertising industry.
The CamClic solution has solved one of the biggest hurdles of Physical World Connection, scanning a 1d code with a mobile phone.
As the global leader in mobile e-packing of products and brands, CamClic now starts enabling the Real World Web for all brand owners around the world, starting with Sweden. With a free service with both publishing tools and mobile software for CamClics customers, the opportunity for the world brand owners is huge in turning their standard consumer goods packages into on-line consumer communicators.
In Sweden all the pharmaceutical packages are now "turned on" since a project with this branch started in the late summer. When a patient or user reads the 1D barcode with CamClic in his mobile phone, additional pharmaceutical information will be shown together with other information and special product services. In the future it will be possible for the pharmaceutical companies to stop distributing the product manual and instead distribute a electronic version with CamClic and the 1D barcode. The costs saved in stop printing manuals will be huge together with saving the environment.
CamClic will revolutionize the pharmaceutical industry - together with all other product industries - during the forthcoming years. The standard consumer goods packages will now contain on-line additional information and services through the 1D barcode - the already existing Real World Web hyperlink. (full story)
Here's why I think CamClic's model could really take off. Brands can encourage consumers to click on their barcodes for info/coupons etc and consumers can also click on codes and form their own hyperlink, or social network community.