Thursday, October 16, 2008

Google Taps Harris Corporation For TV Ad Penetration....What Market Is Next?

Google is embedding their TV advertising software operating system/platform into the communications equipment Harris sells to business and government clients.

What other markets does Harris provides communication equipment for?

Harris offers a complete portfolio of cost-effective digital technology solutions that enable broadcasters to easily and affordably transition from standard definition (SD) to high definition (HD) and all the way to 1080p broadcasting.
google tv
From Google's Traditional Media Site Google Announces Partnerhip With Harris Corporation

Today, Google has partnered with Harris Corporation to enable media companies to more easily make their inventory available to Google TV Ads advertisers through Harris' current traffic systems' inventory tools.

Harris Corporation is a worldwide leader in TV advertising traffic, scheduling and billing systems. This partnership will make it easier for our television inventory providers to manage their media sales through the Google TV Ads platform within the existing Harris system.

As advertisers upload their ads and bid the clearing price for your inventory, the spots are delivered from Google's system to the Harris traffic system where they follow the spot placement rules you've already set up. As spots are approved and aired the Harris service returns verification details to Google's system.

Each week, Google processes data from millions of anonymized set-top boxes (STBs), including which channels each STB was tuned to, second-by-second.

This data is provided by our partner, EchoStar. We're then able to provide advertisers with next-day reports of how many impressions were delivered to each ad airing, as well as tuning metrics, such as what percentage of the audience stayed tuned to their ad from beginning to end.

I can see this relationship expanding to the radio industry as well as the aviation broadband space.

What does this mean for Google and their IPTV penetration?

Google proposes TV monitoring

Google could partner with telcos and cable companies in their respective efforts to deliver next-generation interactive television using Internet-style networking. The only problem is that IPTV, as the marriage of television and broadband networking is called, belongs to Microsoft. Microsoft is the major vendor of software for IPTV network operators and it has plans to be the Google of IPTV.

Could this partnership change that?

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