Google's Energy Ideas...What Is A Kilowatt Worth?

Do you roughly know what the price of kilowatt per hour (kWh) is, and that it fluctuates daily?

Would your your consumption habits change if you did?

Informed consumers are efficient consumers.

The N.Y. Times has a piece titled Google's Energy Ideas Might Emerge Under Open Source Licenses

Ed Lu, who works in advanced projects at Google said “the big area that we are looking at is energy information,”.

Buying electricity today, he said, is a bit like going to a grocery store where the items have no prices and where you get billed a month later for your purchases. Some engineers in Mr. Lu’s team, are working on tools to turn energy buyers into more informed consumers, he said.