Thursday, October 23, 2008

The Most Revolutionary Phase Of All...Physical World Connection

When every physical object is, or can be connected to the Internet, ie (Physical World Connection), is when a revolution occurs.

Some call it the "Internet of Things", I also call it the Internet Phase 2.

Cars, refrigerators, billboards, tennis rackets, water heaters, digital cameras, stop signs, airplanes, sprinkler systems and any physical object you can think of, will soon be "connected" to the Internet. This occurs with various types of Physical World Hyperlinks.

A Physical World Hyperlink is any sensing device (RFid, GPS, ZigBee etc) or a machine readable identifier (barcode, image, sound etc) that when initiated or scanned provides an Internet connection (or a connection through the Net).

The ability for devices (more than PCs and mobile phones) to connect (or have the ability to connect to the Net) will offer some exciting applications. The ability for individuals and corporations to connect/interact via the Net, created new multi-billion dollar companies/industries (Google, eBay, Amazon, YouTube). This also allowed economies to become so much more efficient.

The areas to watch for Physical World Connection:

1. software/hardware (solution) that resolves any type of physical world hyperlink

2. a "registry" for domains that will be issued for every device (that will dwarf the number of website domains) Verisign

3. a network provider that can ensures a secure network for these devices (it's one thing if your website is hacked, it's something completely different if your machinery or car is)

4. a delivery system/platform that can move any sized data from a physical object through the network (what good is having objects connected and providing data if they cant transmit and receive it)

On the advertising side of PWC here's how Google Can Connect The Physical World

Even Microsoft is developing the RFID browser.

Internet enabled everything

In the 15 years since Sir Tim Berners-Lee invented the World Wide Web, the life of almost everyone in the industrialised world has been touched by it. But just as many of us are getting to grips with its second stage, the mobile internet, few are prepared - or even aware - of the third and potentially most revolutionary phase of all: the internet of things.

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