Friday, November 19, 2004

Google Buys Keyhole

NEW YORK (Reuters) - Web search leader Google Inc. (GOOG.O: Quote, Profile, Research) has acquired Keyhole Corp., a supplier of online satellite maps that allow users to zoom down to street level to specific locations, Google said on Wednesday.

So imagine doing a search for Italian Restaurants 33432 and when your listings come up, an option to click on a Keyhole map is included.

So now you can see whether that restaurant is on the beach, intracoastal, or looks at the ships leaving the port. Zoom in and see how far it is from your hotel or the movie theater.

The next step comes when people that visit these restaurants leave Tags filled with comments for future users.

Not only will this change local search, but it will "enhance" every search listing.

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