Interactive advertising being used in all form of medium ...TV, radio, billboard (Jumbotron). SMS Text2Win with NY KNicks
Boston MA (PRWEB) November 24, 2004 -- Unwired Appeal and Insite Media Group launched TextnWatch2Win100K last week when the NY Knicks took on the LA Clippers Friday night. During the first quarter of select Knicks’ games, fans are broadcast questions via television ads, radio spots, and SMS. After registering, participants can instantly reply to questions using text-messaging from their cell phones.
“Its another great example of the power and simplicity of text-messaging for creating an interactive promotional event,” continued Griffin. ”Anyone in the broadcast audience with a cell phone is able to participate whether they are watching the game from the stands, viewing on television at home, or listening to the radio on the road.”