From C/Net News.com..
Striking up digital video search
Google, Microsoft and Yahoo are quietly developing new search tools for digital video, foreshadowing a high-stakes technology arms race in the battle for control of consumers' living rooms.
While Google is immediately aiming to cater to the broadband market, Microsoft has its sights on the interactive TV market for cable providers, being ushered in by convergence devices like its Microsoft Media Center PC software. It is building technology that will let people with a Media Center PC or Internet-connected TV comb through and find specific video files available over the Internet, broadcast and video-on-demand networks, according to a source.
Search is the glue that will one day bind these services and help consumers navigate the increasing amount of available content, media executives say. Already interactive programming guide makers have moved to make search more advanced, and companies like Comcast are beginning to sign up for those services. Comcast recently inked a partnership with Microsoft's ITV division to use its interactive programming guides.
I think I will bet with Bill G on this one. When you are looking for a video search where are you more apt to play it? on your pc or that new 60" DLP set? Once TV turns interactive, the pc takes a back seat to TV for surfing.