This intellectual property will play a big role in mobile marketing and physical world connection.
From Directions Mag GeoVector gets new patent for innovative mobile search
GeoVector Corporation, the world leader in pointing-based local search solutions for wireless devices, today announced the issuance of its latest patent for a unique location-based service (LBS) system which allows users to search the internet or query databases merely by pointing a wireless phone or other mobile device at a location or object.
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Users can point their phones at retailers, restaurants, billboards, banks or historical sites to instantly retrieve information on what they are looking at, or find what they are looking for.
Utilizing GPS technology and a digital compass built into wireless phones, GeoVector allows users to “Click on the Real World®” similar to how computer users point and click with a mouse to access information, conduct transactions or play games.
The solution currently utilizes Qualcomm SnapTrak® positioning technology and their BREW® solution.
"We revolutionized the way people use a wireless phone to interact with the world around them,” said Peter Ellenby, GeoVector’s Director of New Media.
GeoVector is not limiting its focus to Japan and is already in discussions with carriers, handset manufacturers and content providers in the US and Europe. The new patent has also been filed internationally.
“GeoVector’s pointing solutions will soon become the de facto world standard for local search,” added Ellenby. On April 3, 2006, a leading industry journal, RCR Wireless News, reported “This technology may well turn out to be the tail that wags the dog of nascent location-based services.”
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