I have been saying for some time, when you give people the ability to create their own physical world hyperlinks, you will see what mobile applications THEY want. Some of the PWC companies are using this disruptive technology to please advertisers, not the consumers.
You didn't buy your new 50" LCD to watch commercials did you?
It looks like we have our first physical world connection mobile phones being introduced by Nokia. By including a 2D code reader in the mobile phone, Nokia has removed the biggest obstacle mobile marketing companies face.
Tommi at S60 Applications notices Nokia has added a 2D barcode reader to the Nokia N93 phone.
"I noticed that the user manual of Nokia N93 mentioned our barcode reader application on page 109, so I guess it is safe for me to write about this subject."
He also finds S60 devices are starting to ship with a barcode reader application built-in.
Will Nokia, Yahoo and Flickr create a mobile marketing powerhouse now?
All companies, and individuals can produce a free 2D code, and will have their own physical world hyperlink for mobile marketing. Create your own 2D code free.
Because Flickr's database is so big and has so many users, your 2D code will be included in such a large database, and it will still be proprietary.
I would look for Flickr or Yahoo to gobble up and include a 2D code generating website shortly.