Tuesday, May 30, 2006

Txt2Buy Service From Digital Rum

HMV and Digital Rum (dR) today launch a unique mobile service that enables music, film fans and gamers to Txt2Buy CDs, DVDs and Games directly from their mobile phones for the very first time.

The new Txt2Buy service allows consumers to respond immediately to HMV adverts appearing in the national and lifestyle press, using their credit/debit cards to buy products ‘on the move’ in a simple three step process over the mobile internet.

From 5th June, HMV will place a series of adverts in national magazines and newspapers with a unique ordering code for new music, film and games titles.

Customers simply text back to a shortcode number, and receive a mobile internet link to a secure site where they pay using their credit/debit card details.

With the order complete, the album, movie or game is posted directly to them. No pre-registration is required, and uniquely the service also offers the option of consumers saving their card details to a secure ‘mobile wallet’, accelerating subsequent mobile purchases

1 comment:

Simon said...

Almost 4 years later Txt2buy Ltd learns the lessons of Digital Rum's experiences and launches The Txt2buy Platform. After much research and development the team at Txt2buy are confident they're offering is the most simple and secure way for consumers to respond immediately to offline adverts.

As opposed to alternative m-commerce solutions, Txt2buy does not rely on mobile, WAP or applications. The entire process is carried out using universal text messaging (SMS). There is no reliance on new and volatile infrastructures, payments are simply made form users credit or debit cards and authorised using text messaging.

When the order is complete, the product is posted directly to them. No pre-registration is required, and uniquely users are never asked to re-submit details after their first purchase, providing the most incredible platform for targeted mobile marketing, accelerating subsequent mobile purchases.

For more information visit www.txt2buy.com