HMV and Digital Rum (dR) today launch a unique mobile service that enables music, film fans and gamers to Txt2Buy CDs, DVDs and Games directly from their mobile phones for the very first time.
The new Txt2Buy service allows consumers to respond immediately to HMV adverts appearing in the national and lifestyle press, using their credit/debit cards to buy products ‘on the move’ in a simple three step process over the mobile internet.
From 5th June, HMV will place a series of adverts in national magazines and newspapers with a unique ordering code for new music, film and games titles.
Customers simply text back to a shortcode number, and receive a mobile internet link to a secure site where they pay using their credit/debit card details.
With the order complete, the album, movie or game is posted directly to them. No pre-registration is required, and uniquely the service also offers the option of consumers saving their card details to a secure ‘mobile wallet’, accelerating subsequent mobile purchases