McDonald's is probably the largest fast-food chain in the World. Could a 2d code provide another revenue stream for them?
Peter Hanami, who lives in Tokyo, has a great shot of a McDonalds cheeseburger wrapper with QR, (2D) codes on it. It shows that brands are recognizing that 2d codes are the physical world hyperlink of choice for now.
When the code is scanned it takes customers to a site with allergy and calorie information about the range of products.
But what else could they do with that wrapper and a 2d code?
Ex. Download the McDonald's McCoder and scan a 2d code for free fries on your next visit. This would be one easy way to get the 2d code scanning application on the phone.
The idea I have is that McDonald's COULD SELL interactive mobile advertising on all of those wrappers.
They could sell adspace on the millions of wrappers they distribute daily with an interactive function (2d code and camera phone).
McDonald's is making their locations Wi-Fi enabled, see the possibilities?