Thursday, May 25, 2006

Microsoft In Talks To Buy Third Screen Media

The mobile marketing space is consolidating quickly. Microsoft would be getting a great platform. There are a couple on this list that probably won't be independent much longer.

From Reuters Microsoft in talks to buy Third Screen Media

A deal could give the software giant access to technology and relationships with clients. Third Screen's clients include USA Today and The Weather Channel, the Wall Street Journal reported.

The talks could still fall apart and a price has not been reached, according to the Journal, citing unnamed sources.

Third Screen's MADXPublisher platform is getting lots of press lately.

They were the first to introduce a clickable mobile ad .

There are two platforms (one in WA and one in NC) that I think will be next. Know who they are?

3 comments:

Anonymous said...

Is this the third or fourth time you have mentioned a company only to see them acquired---usually within a six to nine month time frame?

Scott Shaffer said...

:)

The CTIA Show was very informative regarding what the major mobile players are interested in.

Larry said...

Do you have a short list of the major mobile players?