It was simply embarrassing to watch.
Politicians (um lawyers) tried to grill the heads of Big Tech, and all they did was prove how clueless they are when it comes to how Big Tech works, and how they make their money. (but they don't mind taking donations from them).
This isn't Big Tobacco or a physical product, it is data creation and monetization that they control. You can't touch it or just change the packaging.
What these ignorant politicians don't realize is that Big Tech has ALREADY identified every computing device that has connected to the Internet.
Silicon Valley is 3 years ahead of the curve when it comes to technology, and the government is 3 years behind.
If the government is really serious about breaking up Big Tech, before they start regulating ads, search or content, they need to start with HOW Big Tech is able to collect data from EVERY device that is connected to the Net.
Take away the thing that gives them their monopoly..device identification.
Remote browsing is a great start to level the playing field against Big Tech.
Sure Big Tech will still be able to collect data from the computer doing the browsing, but they won't be able to correctly match the data with the actual person that is doing the browsing.