Showing posts with label p2p. Show all posts
Showing posts with label p2p. Show all posts

Tuesday, June 24, 2008

P2P Represents 44% Of All Bandwidth Consumed On The Net


As more physical objects get connected to the Net (Physical World Connection), and more video producing devices (video cameras, camera phones, surveillance cameras etc) do too, P2P control solutions and/or Internet protocols that make file sharing and transferring more efficient, will be places to watch.

Peer-to-peer file-sharing applications represent 44% of allP2P bandwidth consumed on networks operated by North American Internet service providers, up from around 41% a year ago, according to a survey by Sandvine, a vendor of bandwidth-management systems.

The three biggest overall generators of Internet traffic according to Sandvine’s May survey were:
- peer-to-peer file sharing (43.5%)
- Web browsing (27.3%)
- streaming media (14.8%)

The largest bandwidth hog is streaming video. Who is probably the biggest hog, YouTube.

Should YouTube be responsible for implementing controls?

Should ISP's charge YouTube for the drain on their network?

Wouldn't it be in their best interest to find a solution?

Imagine what happens with high-definition video.

P2P accounted for an even bigger portion of upstream direction, consuming more than twice as much traffic as all other traffic combined. The biggest traffic generator in the upstream direction is peer-to-peer file sharing (75.0%)

From Wikipedia :
P2P networks are typically used for connecting nodes via largely ad hoc connections. Such networks are useful for many purposes. Sharing content files (see file sharing) containing audio, video, data or anything in digital format is very common, and realtime data, such as telephony traffic, is also passed using P2P technology.

Tuesday, May 20, 2008

Could Eyeballs And Advertising Be Shifting Back To The TV?....Who Wins, Who Loses?


A subtle transformation is taking place.

The company or service that is able to monitor all of your broadband pipe activity, and deliver dynamic ads to any device connected to it, is your Next Google

The same day Netflix announces a set-top box for digital downloads, Comcast announces an investment in a startup that delivers high-definition video using file-sharing techniques.

The big news yesterday, in my opinion, is that cable operators can now get aggregated census level on demand television data.

The ability to quickly process and report on more than 36 billion transactions annually from thousands of different sources in near-real time, provide cable operators and advertisers with very powerful tools.

The ability to collect data, second-by-second, from all services/devices connected to a broadband pipe and deliver relevant dynamic advertising to ANY display is the holy grail for Internet advertising.