Showing posts with label dynamic Nielsen ratings. Show all posts
Showing posts with label dynamic Nielsen ratings. Show all posts

Thursday, December 06, 2007

Media Companies To Track Their Content Throughout The Internet With Digital Watermarking Technology


Has Digimarc developed the "Content Cookie"?

The Nielsen Company and Digimarc Corporation are launching a new digital service that will monitor and manage media content on the web.DigiMarc

This new service will allow media companies to track their content throughout the Internet by using digital watermarking technology.

The revolutionary technology will allow publishing companies, peer-to-peer services, social networks and other content generated sites to manage and report the online media streams. The service will also be able to track how the content is viewed and shared.

The service will begin monitoring the distribution of TV content on the Internet by the third quarter of 2008.

In October, YouTube announced a similar project that would see the video sharing site and content companies work together to fingerprint and then remove unlicensed material

Friday, May 25, 2007

Eyeball Metrics For The Mobile Phone..Could Google Become The Dynamic Nielsen Rating Corp?

After Google announced their TV Ads beta test, I pondered what could happen if Google could offer TV advertising in the form of "pay-per-view".

In addition to "pay-per-click" ads on the PC, what could happen if they could measure the eyeballs on the TV and the mobile phone and deliver relevant and timely ads based on actual eyeballs.Primate's Pondering

Why couldn't Google become the realtime, dynamic Nielsen Rating corporation? They are missing one component though. What does Google need in order to make it happen?

Peter Suciu from TechCrunch has a summary of Mobile TV Viewing and provides the clues to what Google needs to make it happen.

Highlights:

-a company that specializes in measuring TV viewing

-will provide figures on just how many viewers of video programming and of video ads there are on mobile handsets today

-this information could help provide the U.S. TV networks with the data they need as they look at advertising possibilities on the mobile phone platform

Thoughts, comments?