Are Bluetooth's Days Numbered Or Could This Solve A Huge Problem Coming For Carriers?

From BusinessWeek Wifi Direct To Threaten BlueTooth

On Oct. 25, industry association Wi-Fi Alliance began certifying consumer electronic gadgets that can connect directly to other Wi-Fi devices.

How this might work: Your Wi-Fi Direct device will signal to other devices in the area that it can make a connection. You can view available devices and ask them to connect, or you might receive an invitation to connect to another Wi-Fi Direct device.

It also threatens another industry. It creates a different, more ubiquitous network, and  allows the next big thing for mobile communications to finally happen.

The limited distance that data can be transferred and the slow speeds using Bluetooth are no match for WiFi data transfer speeds and distance.




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Orange Chooses Mobile Barcodes Over Bluetooth

Orange Chooses Barcodes Over BlueTooth For Mobile Ads

Orange’s French operation has announced it is abandoning its Bluetooth localised advertising trials in favour of allowing mobile phone users to choose the ads they want by scanning in a barcode.

The trials, which essentially allow Orange to beam local adverts via Bluetooth to mobile phone users when within range of a billboard or in a store, have reportedly gone down well, but have had only limited success as they require users to opt into the program.

Orange is now testing a new program which is less invasive for its mobile phone users across France - when they see an ad that interests them, users simply scan in a quick response bar code, known as 2D, using their cameraphone.