Internet Of Things, Or Physical World Connection A Superb Investment Opportunity

From BusinessWire After A Decade, Internet Of Things Offers Superb Investment Opportunity

What now appears to be an inevitable explosion of data and connections to the Internet generated by billions of ordinary and not-so-ordinary devices and sensors is creating a huge investment opportunity for venture capitalists, says Terry L. Opdendyk, a General Partner of ONSET Ventures.

The opportunity comes from the emerging need for new applications to leverage an increase in network traffic of several orders of magnitude. Such traffic is produced by devices ranging from the billions of tiny, wireless RFID tags increasingly used for inventory management and location control to sensors in buildings, factories, homes, or everyday objects that report or react in real time to changes in status.

Additionally, says Opdendyk, as the underlying software enabling the “Internet of Things” becomes available and new sensors enable even more information to be harvested, thousands of additional reasons to connect devices to the Internet will emerge, creating a virtuous cycle of disruptive proportions.

This “Internet of Things” or the “pervasive Internet” is a new paradigm that describes a world where inanimate objects of every conceivable type – from toothbrushes and toasters to environmental monitors, motor vehicles and industrial machines – will communicate effortlessly through a network that – thanks to wireless and fiber optics – is beginning to bathe the planet.

ONSET believes, that a tremendous opportunity is being created for startup companies – like the early days of enterprise computing. “There is such a paradigm shift about to occur that it’s ‘déjà vu, all over again’,”