Wednesday, February 28, 2007

MediaTek Embeds Scanbuy's 2D Barcode Technology

Yesterday the buzz was about the Mobile Codes Consortium and how mobile players were meeting about how to get Physical World Connection (PWC) adopted. I will have more comments on this in a bit.

Meanwhile, instead of talking about adoption, one PWC player was actually doing it.

This agreement should allow quicker (PWC) adoption from handset manufacturers.

New York, NY, February 28, 2007- Scanbuy, Inc . (, a global provider of wireless commerce solutions, today announced a strategic partnership with MediaTek, Inc., a global leader in consumer and communications IC solutions, to embed Scanbuy 2D barcode technology in MediaTek’s platform marketed to handset manufacturers globally.

MediaTek, a global supplier of wireless communication chipsets and the leading supplier in the greater China market, will offer the Scanbuy barcode technology to all its handsets customers throughout the world. Several key customers are in testing phase already with the technology.

“MediaTek’s global handset customer base makes them an ideal partner,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. “We’re pleased MediaTek is committed to bringing the advanced functionality of our proven barcode-capture technology to their handset partners worldwide.”

“Barcode capturing technology will definitely be an important solution for the mobile world,” said Randolf Wu, Operational Officer of Trilogy Technology. “We’re extremely pleased to form the cooperation partnership between MediaTek and Scanbuy.” Trilogy Technology serves as Scanbuy’s representative in Taiwan.

Serving as a cooperative partner with mainland China's largest cell phone brands, JiChang Hsu, V.P. Wireless Communications BU MediaTek, Inc. said, “We have seen increasing demand from our handset customers for barcode capture technology and we chose Scanbuy as a partner because of their state of the art technology and commitment to customer support”.

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