From Marketing Vox Latest marketing techniques coming to mobile phone And Mobot Inc. used its mobile visual search - in which users search and browse the web using pictures taken with a cellphone camera - to power a Starbucks visual scavenger hunt and Acura sweepstakes this summer.
A year ago Mobot was acquired by a mobile marketing company for approximately $10m. Visionary Innovations was instrumental in what was called, "The Marketing Wedding of the Year".
In December 2006, the acquiring company sold Mobot back to its founders.
2 comments:
so, was the resale the ""The Marketing Divorce of the Year""
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