Company's 2D Barcode Solutions To Be Used with Select Global Brands
This is a huge win for Scanbuy and for the Physical World Connection space. DuPont placing 2D codes on their packaging builds an immediate database for consumers to scan.
This should change the perception that Scanbuy was just a price comparison tool using a camera phone and barcode.
Scanbuy, Inc., (www.scanbuy.com) a global provider of wireless commerce solutions today announced an exclusive agreement with DuPont Packaging & Industrial Polymers (P&IP) (www.DuPont.com) to license Scanbuy’s interactive 2D (two dimensional) barcode technology for packaging applications.
As a part of the agreement, DuPont P&IP will be the exclusive marketer of Scanbuy’s interactive camera-phone technology to the packaging industry.
DuPont's Product and Services list . There's endless physical world hyperlink applications there.
DuPont P&IP selected Scanbuy as its exclusive technology provider to commercialize and market Scanbuy’s interactive technology to select global brands under the DuPont banner. When imbedded in product packaging, 2D barcode technology enables a myriad of consumer interactive applications directly from mobile handsets.
Some potential uses in packaging are checking nutritional content of food & beverages or determining if a cosmetic is suited for you, and more sophisticated uses like playing games & winning prizes.
“Smart packaging represents a key future packaging trend and opens up new opportunities that run the gamut from better inventory tracking to brand enhancement,” said Dr. John Hillenbrand, Vice President, Innovation and Technology for DuPont P&IP business unit.
“We chose to partner with Scanbuy because their barcode-capture technology and services platforms are clearly more advanced and robust than others in the market.”
“DuPont has long been an industry leader in packaging innovations and has deep expertise in commercialization of new products and technology,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.
“We selected DuPont as our exclusive packaging partner to benefit not only from their depth of experience but also their extensive reach into the consumer products packaging industry. “