Scanbuy Signs Global Partnership Agreement With Nokia

Scanbuy and Nokia in the same press release. A tip of the hat goes out to Scanbuy for getting Nokia to preload their barcode scanning application on their phones.

Physical World Connection adoption just got a lot closer.

New York, NY, February 7, 2007- Scanbuy, Inc., (www.scanbuy.com) a global provider of wireless commerce solutions, today announced a global partnership agreement with Nokia (www.nokia.com)the world’s largest mobile phone manufacturer, to preload Scanbuy’s mobile marketing software on Nokia handsets. The Greater China region (China, Hong Kong, Taiwan and Macau) will be the first of a planned multi-market rollout for Nokia and Scanbuy, Inc.

The Scanbuy technology will allow users of the Nokia S60 and S40 handsets to recognize and decode barcodes on products, media and advertising and to link directly to content and services from their handsets.

“We are thrilled to team up with Nokia to bring our technology to the largest mobile market and eventually the rest of the world,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. “Within the next 24 months we expect 2D barcodes to become ubiquitous within Greater China as marketers and media deploy codes on all products and advertising.”

About Scanbuy
Scanbuy (www.scanbuy.com) is a global provider of mobile solutions allowing consumers to access mobile commerce and mobile marketing services in a simple and intuitive way. Scanbuy’s barcode-capture technology and services platforms are designed for handset manufacturers, wireless carriers, content providers and retailers to enable swift navigation from the handset to the physical world. Scanbuy is widely acknowledged as the leading solution provider in this emerging market which displays strong growth potential for the consumer wireless market throughout the world. Founded in New York in March 2000, Scanbuy is led by a pioneer in media and e-commerce and has a strong intellectual property portfolio with over 25 patents filed in the US and internationally since 2001. Scanbuy made Fortune’s 2005 list of “25 Breakout Companies” and the “Top 100 Companies in North America” in Red Herring in 2006. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

Last year Nokia invited me to give a presentation on what the "Mobile Internet" will look like. My presentation titled "Nokia, Connecting MORE Than People", included physical world hyperlinks and mobile phones.

With Scanbuy's help, Nokia now connects more than people.