From BrandRepublic New Look chooses Hypertag for mobile campaign
High street fashion retailer New Look has launched an extensive interactive outdoor advertising campaign that lets shoppers download money-off vouchers to their phones.
The campaign, part of New Look's first brand campaign, "New Look, The New Now", uses Hypertag's short-range wireless devices mounted in outdoor posters which send information via infra-red or Bluetooth.
It runs across 96 Adshel bus shelters nationwide. New Look will give away thousands of money-off vouchers, as well as gift vouchers for up to £250.
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