Friday, October 07, 2005

Hypertag Chosen By New Look For Mobile Marketing

From BrandRepublic New Look chooses Hypertag for mobile campaign

High street fashion retailer New Look has launched an extensive interactive outdoor advertising campaign that lets shoppers download money-off vouchers to their phones.

The campaign, part of New Look's first brand campaign, "New Look, The New Now", uses Hypertag's short-range wireless devices mounted in outdoor posters which send information via infra-red or Bluetooth.

It runs across 96 Adshel bus shelters nationwide. New Look will give away thousands of money-off vouchers, as well as gift vouchers for up to £250.

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